Marketing Futures
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WELCOME (11:00AM – 11:05AM EST)
The Marketing Futures Committee sits at the crossroads of inspiration and application. We are a collective of marketers, innovators, entrepreneurs, and agency professionals with a single goal -- creating a better tomorrow for our industry.
I. FUTURE FORCES (11:05AM – 11:35AM EST)
Faith Popcorn, world renowned Futurist and founder/CEO of Faith Popcorn's BrainReserve, applies her insight into cultural and business trends to develop new strategies and creative solutions. She has identified such sweeping societal movements as Cocooning, 99 Lives, and Icon Toppling. Faith will be taking us through her futuristic lens by sharing key Future Forces that will effect your business now and in the Future.
Speaker:
Faith Popcorn
Founder and CEO
Faith Popcorn's BrainReserve
II. THE FUTURE OF PERSONALIZATION (11:45AM – 12:15PM EST)
McKinsey research shows that companies that excel at personalization generate 40 percent more revenue than those that don't. During this fireside chat, McKinsey Partner Eli Stein sits down with Michael Berberich to discuss his recent report on the future of personalization, and share how marketers are maintaining loyalty and driving growth through personalized customer experiences.
Speaker:
Eli Stein
Partner
McKinsey & Company
III. WELCOME TO WEB 3 (12:25PM – 12:55 PM EST)
Speaker:
Joseph Jaffe
Founder
Alpha Collective