LGBTQ+ Forum

I. WELCOME (11:00 - 11:05a.m. ET) 

II. INTRODUCTIONS AND ROUNDTABLE SHARE: (11:05 – 11:35a.m. ET) 
We will go around the room for introductions (name, pronouns, title, company). Additionally, each attendee is welcome to share or ask a question about LGBTQ+ marketing or supporting LGBTQ+ employees.

III. 2023 ANA LGBTQ+ MARKETING INCLUSION SURVEY (11:35a.m. - 12:20p.m. ET) 
In 2021, the ANA released their first look at LGBTQ+ marketing inclusion specifically. The results showed a lot of interest and positive benefits from including the LGBTQ+ community in marketing, but there were still barriers and hesitation. Two years later, we conducted this survey of ANA members again to see how sentiment has changed toward LGBTQ+ inclusive marketing. Join us for a look at the results from 2023 ANA LGBTQ+ Marketing Inclusion Survey and how we can better support the LGBTQ+ community in advertising and in the workplace.

Speaker:  
Greg Wright, SVP, Brand and Media - ANA

IV. CASE STUDY: LGBTQ+ OWNED AGENCY DELIVERS (12:20 – 1:00p.m. ET)
CARE WITH PRIDE® is a trailblazing advocacy marketing initiative designed to champion full equality, inclusion, and care for the LGBTQ+ community while driving love and loyalty for some of the country’s best-known-brands including TYLENOL®, NEUTROGENA®, BAND-AID® and CLEAN & CLEAR®, among others. A core component of the program involves supporting non-profit organizations that care for the LGBTQ+ community and amplifying LGBTQ+ voices. In this presentation you will hear about the magic that happened when CARE WITH PRIDE® brought together a diverse group of advocates from across the country to share their stories, forming the basis for our most moving and inspiring piece of content to date.