Legal Affairs
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WELCOME AND INTRODUCTIONS (2:00 – 2:15 PM)
I. MEDIA TRANSPARENCY AND BEYOND (2:15 – 3:00 PM)
Transparency issues have been on the minds of all marketers for a while now. Cassidy Sehgal, Vice President, Digital and Advertising Counsel at L’Oreal USA and Keri Bruce, Attorney with Reed Smith LLP will give you an update on hot issues in the media industry involving transparency, fraud, and data ownership and why you and your business team should care about them.
Speakers:
Cassidy Sehgal, Vice President, Digital and Advertising Counsel – L’Oreal USA
Keri Bruce, Attorney – Reed Smith LLP
II. IMPORTANT RECENT INNOVATIONS IN THE DAA SELF-REGULATION PROGRAM (3:00 – 3:45 PM)
In recent months, the Digital Advertising Alliance (DAA) unveiled a series of new guidance and implementation guidelines for the U.S. market that address the latest innovations in interest-based advertising. In this briefing by DAA Counsel Michael Signorelli, Committee members will be provided insights and understanding of the new DAA resources available for ANA members including:
• Video interest-based ads
• Transparency and user control for cross-device data collection for IBA
• A first-of-its-kind mobile interface for cross-app data collection for Spanish speakers – AppChoices en Español
The briefing will also provide ANA members the chance to discuss any other aspects of the DAA program of importance to them.
Speaker:
Michael Signorelli, Partner – Venable LLP
BREAK (3:45 – 4:00 PM)
III. AN INSIDE LOOK AT THE SAG-AFTRA CONTRACT (4:00 – 4:30 PM)
There’s a new SAG-AFTRA commercials contract being negotiated. What are the important things you need to know going forward? Doug Wood, the industry’s chief negotiator, will give you the inside info you won’t hear anywhere else.
Speaker:
Doug Wood, Partner – Reed Smith LLP
IV. OPEN DISCUSSION ON ISSUES OF CONCERN TO COMMITTEE (4:30 – 5:00 PM)
We want to hear from you on the issues and concerns important to you. Are there areas where the ANA Legal Affairs Committee could take a leadership position in the industry? Are there issues you would like us to focus on in the future? Come prepared to discuss what’s keeping you up at night.
NETWORKING RECEPTION (5:00 – 6:00 PM)