Email Excellence Center Committee Meeting

I.  WELCOME REMARKS (11:00 – 11:10 am ET)

Speaker:

Jose Cebrian
ANA EEC Committee Co-Chair
EVP, Automobility, Travel, Entertainment & Connectivity
Merkle

II.  WILL YOUR NEXT ESP BE A CDP?  (11:10 – 11:35 am ET)

The convergence and overlap between Customer Data Platforms (CDP) and Email Service Providers (ESP) has added further complexity to the decision process for brands looking to add a CDP or change their ESP (or doing both at the same time!). In the martech vendor landscape of 2023, there are CDP and ESP platforms that are virtually indistinguishable from one another when it comes to features and functionality. Whether these platforms are right for your organization as a CDP or as an ESP depends upon your existing martech stack as well as your unique requirements for the platform you are selecting. You don’t want to end up with two platforms that essentially do the same things.

In this session you will learn:

• How extensive the overlap is between certain CDPs and ESPs
• How to make sure your organization is considering the right platforms in its RFP
• How the martech landscape is evolving over the next 3 - 5 years and what that means for you

Speaker:

Chris Marriott
President & Founder
Email Connect LLC





Luke Tuttle
Global Leader in Sales, Product, and Technology

III. Q&A (11:35 – 11:45 am ET)

IV. ROUNDTABLE DISCUSSION (11:45 am – 12:20 pm ET)

V. MEETING WRAP UP (12:20 – 12:30 pm ET)

Event details are subject to change.