Email Excellence Committee Meeting: AMP for Email - What You Need to Know
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I. WELCOME REMARKS (11:00 am – 11:10 am ET)
II. AMP FOR EMAIL - WHAT YOU NEED TO KNOW (11:10 am – 11:30 am ET)
AMP for Email made a huge splash when it debuted, promising to bring standards-based interactivity and real-time content to inboxes. However, in the 3 years since its official launch, adoption has been slow among both email service providers and brand marketers. AMP enabled emails bring a new set of interactivity and features to email.
In this session, learn more about where the industry stands with respect to support of AMP for Email. Our panelists will discuss what’s holding it back from broader adoption, share their predictions for the future of the standard, and more.
Moderator:
Karen Talavera
Principal Consultant
Synchronicity Marketing
Panelists:
Marcel Becker
Senior Director of Product Management
Yahoo Inc.
April Mullen
Senior Director of Brand and Content Marketing
SparkPost
Nicholas Einstein
VP Product Marketing and Global Head of Analyst Relations
Netcore Cloud
III. Q&A (11:30 am – 11:40 am ET)
IV. ROUNDTABLE DISCUSSION (11:40 am – 12:20 pm ET)
V. MEETING WRAP UP (12:20 pm - 12:30 pm ET)
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