Digital & Social

I. Registration, Breakfast & Networking (9–10:00am) | IN-PERSON ONLY

II. Announcements & Introductions (10:00-10:30am) | IN-PERSON AND VIRTUAL

III. Roundtable Discussion (10:30-11am) | IN-PERSON AND VIRTUAL

IV. How Madewell Stole the Summer with #JORTCORE on TikTok (11-11:35am) | IN-PERSON AND VIRTUAL
Join Aimee Bidlack, Director of Brand Marketing at Madewell, along with their agency partner Movers+Shakers, on how they created the summer of #JORTCORE viral trend on TikTok as a way to engage Gen Z consumers and to highlight sustainability by recycling pre-loved Madewell jeans. Learn how the campaign netted the brand over 26MM video views, outperformed TikTok benchmarks by 73%, and drove cultural relevance. 

Speakers:
Aimee Bidlack, Director of Brand Marketing, Madewell
Tom Hyde, VP Strategy, Movers+Shakers

V. Break (11:35-11:50pm) | IN-PERSON AND VIRTUAL

VI. How Audi Cultivates Fandom on Social (11:50-12:25pm) | IN-PERSON AND VIRTUAL
Fandom is oxygen for brands on social media. For Audi of America, it’s been the centerpiece of their marketing efforts for nearly a decade - which has earned the brand  28M+ followers across its owned handles. What does it take to fan the flames among your core superfans while inviting new members into the community? Join Kayleen Oblack, Digital Marketing Manager, Audi of America, and their agency partner M/H for a discussion around Audi’s keys to cultivating fandom during transformative times.

Speakers:
Kayleen Oblack, Digital Marketing Manager, Audi of America
Joey Zolfaghari, Associate Director of Social Strategy, M/H

VII. Legal Red Flags and Brand Safety Risks in Metaverse Marketing (12:25-1pm) | IN-PERSON AND VIRTUAL
Brands’ interest in the metaverse is at an all-time high — it’s hard to go a day without hearing a creative new way a brand has activated in the metaverse. McKinsey predicts that the metaverse will be a $5 trillion opportunity by 2030. Yet the space doesn’t come with major legal and brand safety risks. In this session, you’ll learn the major legal considerations and red flags when reaching consumers in the metaverse.

Speaker:
Keri Bruce, Partner, Entertainment and Media Industry Group, Reed Smith

VIII. Maximizing Digital Marketing ROI While Navigating Consumer Privacy Hurdles (1-1:35pm) | IN-PERSON AND VIRTUAL
Apple’s privacy changes on iPhone have cut the average mobile advertiser’s return on investment by almost 40% and caused them to drop mobile ad spend by 25%. Google announced that it adopted the same privacy policies for Android. Apple's changes already affected large-scale marketers such as Meta, wiping out $232 billion in market spend in the process. In this session, you’ll learn how to maximize the effectiveness and ROI of your digital marketing campaigns in light of the current and anticipated privacy changes. 

Speaker:
Jason Velliquette, EVP Digital, R3

IX. Lunch (1:35-2:30pm) | IN-PERSON ONLY