Digital & Social

HOUSEKEEPING & INTRODUCTIONS (11:00AM ET)
MEMBER ROUNDTABLE & BREAKOUT DISCUSSIONS (11:05 – 11:30AM)

I. AT&T and 100 Thieves go virtual (11:30 - 12:15PM ET)
Join AT&T’s Mario Artesiano (Director of Sponsorships, Esports/Gaming) as he shares insights and details on AT&T’s recent gaming activation which took the brand into the virtual space with partner and gaming organization, 100 Thieves.

Speaker(s):
Mario Artesiano, Director of Sponsorships, Esports/Gaming, AT&T

II. Top Trends in Digital & Social for 2022 (12:15 - 1:00PM ET)
The U.S. social media market will go through a major upheaval in 2022 as TikTok rises through the ranks to become the third-largest social network. That will cause disruption in the social advertising, commerce and influencer marketing landscapes. Find out what Insider Intelligence predicts will be the biggest trends in social media in 2022, and what marketers should do to capitalize on the changes. Jasmine Enberg is a senior analyst at Insider Intelligence, covering global trends in social media with a focus on social commerce and influencer marketing. Enberg is frequently cited in top media publications, and is a regular speaker at industry events.

Speaker(s):
Jasmine Enberg, Senior Analyst, Global Trends, Insider Intelligence