Brand Management, West Coast Chapter

NETWORKING BREAKFAST (9:30 – 10:15 a.m.)
INTRODUCTIONS (10:15 – 10:30 a.m.)

I. BARBIE EVOLUTION (10:30 – 11:15 a.m.)
In this session, Nathan, Baynard, Senior Director of Global Brand Marketing - Barbie & Dolls Category - Mattel, Inc. will share how, in her 60th year, they have rejuvenated the brand and are taking Barbie beyond the doll.

Speaker:
Nathan Baynard, Senior Director of Global Brand Marketing - Barbie & Dolls Category - Mattel, Inc.

II. DOLLAR SHAVE CLUB'S SECRET TO SUCCESS (11:15 a.m. – 12:00 p.m.)
In this session, Alec Brownstein, VP of Creative, Global Executive Creative Director at the Dollar Shave Club, a razor subscription service, will provide insights into how they company remains 'disruptive' and some secrets to their success.

Speaker:
Alec Brownstein, VP of Creative, Global Executive Creative Director – Dollar Shave Club

LUNCH (12:00 – 12:45 p.m.)

III. SMART FUTURE: DELOITTE AT CES® 2019 (12:45 – 1:15 p.m.)
Kristin Martin, Marketing Leader for the Tech, Media and Telecom industry at Deloitte, will share how over 25 unique practices showed-up together at the world’s largest technology show to make the firm’s biggest – and smartest – impact to date.

Speaker:
Kristin Martin, Technology, Media and Telecommunications Industry Marketing Leader - Deloitte

IV. LIVE NATION (1:15 – 2:00 p.m.)
Carley Gauthier, Senior Marketing Manager at Live Nation shares how they are using omnichannel marketing tactics to ensure their campaigns are engaging the right audience and expanding their brand.

Speaker:
Carley Gauthier, Senior Marketing Manager – Live Nation

V. MEMBER ROUNDTABLE DISCUSSION (2:00 – 2:30 p.m.)
This is your time! Engage your fellow committee members in open discussion around evolving issues and current challenges in effective brand marketing. Topics might include talent, emerging platforms, measurement, managing multiple partners, data integration, and more. Please come prepared to share! Something specific you'd like to discuss? Feel free to submit in advance to cwaite@ana.net and we will use your suggestions to guide the conversation.

Facilitator:
Claudine Waite, Director, Content Marketing – ANA