Brand Management

Welcome and Introductions (11:00-11:15am ET)
John Paquin, Director of the Brand Management Committee - ANA

Roundtable Discussion (11:15-11:35am ET)
Does Your Mayo Need a Mission Statement?” – The Wall Street Journal 

I. Merrell Connects with Women through More Less (11:35am-12:15pm ET)
How Merrell addressed their business and consumer challenge of connecting with women by building a relevant insight based creative platform and integrated marketing program.

Speaker: Lindsey Lindemulder, Brand Marketing Director - Merrell

II. Radisson Hotels Americas – Reconnecting to Brand (12:15-12:55pm ET)
The global pandemic brought many challenges to the hospitality industry, bringing with it a strong mandate to pause, pivot, and become more efficient. Radisson Hotel Group was no exception, and we used this moment to reevaluate our brand architecture and move forward in a new way. We will share how we pivoted, how we came to life in new channels, and some of the insights we learned along the way.

Speaker: Diana Soller, Senior Director, Marketing, Americas - Radisson Hotels

Closing Remarks (12:55-1:00pm ET)

Speaker Bios

Lindsey Lindemulder, Brand Marketing Director - Merrell

Diana Soller, Senior Director, Marketing, Americas - Radisson Hotels
Diana Soller has been marketing brands since Meta was The Facebook, first in the CPG space working on brands such as Slim Jim, Crunch ‘n Munch and Orville Redenbacher’s, moving into strategic consulting for brands under General Mills, Post Consumer Brands and 3M and landing in hospitality working for Radisson Hotel Group Americas. In her time off, Diana enjoys introverting, spending (carefully curated) time with family and friends, travel, TikTok, trendology and true crime podcasts.