Brand Management

Networking Breakfast (9:00 – 9:30 a.m. ET)

Introductions (9:30 – 9:45 a.m. ET)

Roundtable Discussion (9:45 – 10:30 a.m. ET)

I. Spectrum Reach: Using Generative AI to Create Personalized TV Commercials (10:30 – 11:15 a.m.ET)
The advertising industry is constantly evolving, and AI is taking it to a whole new level. Timm Chiusano, VP Production and Creative Services at Spectrum Reach, will guide participants through the history of the use of AI in advertising and conclude with a demonstration of the current technology being used.

Speaker: Timm Chiusano, VP Production and Creative Services, Spectrum Reach

II. 2023 Global Marketing Trends: Resilient Seeds for Growth (11:15  – 12:00 p.m. ET)
Business leaders and marketers are challenged with organizational and economic uncertainty, so how can they embrace trends and solutions that can set them up for success?  Curated through surveys and in-depth conversations the 2023 Global Marketing Trends report offers inspiration and guidance to help make a meaningful impact. In an engaging dialogue with CMO Program Senior Manager, Fahad Ahmed, participants will learn about how the latest trends are affecting the world of marketing today.

Speaker: Fahad Ahmed, Senior Manager of CMO Program, Deloitte

Lunch (12:00 – 1:00p.m. ET)

SPEAKER BIOS

Timm Chiusano, VP Production and Creative Services, Spectrum Reach
Timm is an accomplished executive leader with production and creative experience at all levels plus a track record of solving complex business problems.  Timm is also an idiot savant in the social media world.  With a track record of making unnecessary yet inspiring content that started in earnest in 2020, Timm has found himself in the odd world of being TikTok famous in present day.  With close to 1,000,000 followers across all platforms, he has haphazardly yet genuinely invigorated his follower’s perspective on life in a style that is distinctly his own.
Timm has been at the forefront of leading large departmental transitions, building award winning integrated marketing initiatives and has the proven ability to build strong, cohesive and talented teams.  His combination of production, marketing and executive expertise, collaborative creative style along with process-oriented solutions delivers best-in-class ideas to clients to help strengthen relationships and grow revenue.
His team of 240, which he also led through a three-company merger in 2016, handles 5,000 clients and over 20,000 projects on an annual basis, including all internal brand needs.
Timm joined his current company from ESPN where he ran a team within in their Sports Management department overseeing sponsor integrations across several properties and thousands of integrated feature executions for Fortune 500 companies.  Timm’s innovations were felt company wide, particularly when he initiated the creation of the “Mini-Mercial” which was written up in the New York Times before being launched with MillerCoors as the first sponsor.  Timm started his 12-year tenure with ESPN/ABC Sports in Remote Production where he won an Emmy for his contributions to the “Outstanding Live Sports Special” at the 2005 Open Championship (British Open of golf).
Timm, his wife Kelly and their daughter Evelyn reside in a Brooklyn row house they brought back to life after 15 years of abandonment.  Timm was once a goaltender in Ontario’s Junior hockey system.



Fahad Ahmed Senior Manager of CMO Program, Deloitte
Fahad Ahmed is a father, husband, son, and brother. Also, a management consultant who uses a deep love for creativity and a past-life as a health care compliance and privacy officer to lead people and programs through right- and left-brained thinking. He leads strategic partnership and sponsorship for Deloitte’s U.S. CMO Program. Before joining Deloitte, Fahad served as the Director of Compliance and Privacy at Yale New Haven Health. During this time, he learned to operate with an enterprise-wide risk lens and standardize business operations. He earned an M.B.A. from Columbia Business School in 2017 and is the host of the School's podcast, Columbia Bizcast.