Experiential Marketing

Experiential Marketing Committee Meeting

Experiential market vehicles have grown steadily in popularity due to their ability to capture the public’s attention and provide a consistent branded look wherever they go. And they are just plain fun. We’ll look at some terrific examples from well know consumer brands.

NETWORKING BREAKFAST (9:00AM – 9:45AM)

INTRODUCTIONS (9:45AM - 10:00AM)

I. The Importance of Experiential Marketing at United Airlines (10:00AM – 10:45AM)
Janelle Edwards, Sponsorship Marketing and Brand Activation Manager for United Airlines, will discuss the importance of event marketing at United, and ways the global company aims to stay relevant to consumers. Topics will include experiential activations such as our food truck and the United Polaris roadshow, both of which will highlight best practices and key learnings.

Janelle Edwards, Sponsorship Marketing and Brand Activation Manager, United Airlines

II. Experiential Program:  Makers Wanted   (11:00am - 11:45AM)

Handmade. It's the Maker's Mark way. They are using Experiential Marketing to connect with consumers, trade and media in hands-on engagements that replicate the hand-crafted qualities of the Maker's Mark brand.  See how their immersive mobile marketing and experiential trade programs got started and how they came to life.

Stacie Dunn, Senior Commercial Marketing Manager, Maker’s Mark
Kevin Frank, Creative Director, Geometry Global

III. Lunch and Roundtable Discussion (12:00PM – 12:45PM)
In this session we will discuss the latest methods of taking your brand directly to consumers and allowing them to experience products in a unique and unexpected way. ANA Experiential Committee members will also have an opportunity to network and discuss key issues such as Technology, Measurement and Social Engagement.

Richard Feldman, Director of Brand Activation, ANA