Experiential Marketing

Experiential Marketing Committee Meeting

NETWORKING BREAKFAST (8:45 – 9:30AM)

INTRODUCTIONS (9:30 – 9:45AM)

I. Connecting Brand Values with Challenges in our Local Food System (9:45-10:30AM)
Tanya Tan, Experiential Marketing Manager for Barilla America, will discuss how Barilla empowers communities and educators with tools and knowledge of living a Good for You, Good for the Planet ® lifestyle which Barilla promotes with its products and the way it does business.  Topics will include experiential activations such as teaching kitchens and partnerships with world renown organizations. 

Tanya Tan, Experiential Marketing Manager, Barilla America, Inc. 

II. Best Practices in Sponsorship / Experiential Strategy, Activation and Measurement  (10:45AM - 11:30AM)
Kevin Adler, founder and Chief Engagement Officer at Chicago-based sponsorship & experiential agency Engage Marketing, will share best practices in how to ensure your sponsorship and experiential strategy is built on a sound strategic framework with audience & objectives clearly in sight, how to activate in a way that adds value to the consumer experience to create brand relevance and engagement, and how best to measure the impact of your sponsorship & experiential efforts to ensure ROO (Return On Objectives). 

Kevin Adler, Founder & CEO, Engage Marketing

III. LUNCH AND ROUNDTABLE DISCUSSION (11:45AM – 12:30PM)
In this session, ANA Experiential Marketing Committee members will have an opportunity to network and discuss key issues in Experiential Marketing.