Experiential Marketing
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NETWORKING BREAKFAST (9:00am - 9:45am)
INTRODUCTIONS (9:45am - 9:55am)
Speaker: Gena M. Casciano, Director, Experiential and Brand Activation Tech Marketing, ANA
WELCOME REMARKS -- Macy's: Your Home for the Holidays (9:55am - 10:15am)
No one celebrates the holidays like Macy's does. Home to the "Miracle on 34th Street" Santa Claus, spectacular giant tree lighting, charitable give-back programs and more, Macy's creates customer experiences and life-long memories that bring customers back year after year.
Speaker: Jennifer Wilkins, Director Special Events, Macy's Inc.
I. Kellogg's launches iconic new cereal called All Together in partnership with GLAAD (10:15am - 11:00am)
For the first time, six iconic Kellogg's mascots came together in one box to create All Together Cereal to support GLAAD Spirit day – the world’s largest and most visible LGBTQ+ youth anti-bullying campaign. All Together Cereal became a symbol of acceptance no matter how you look, where you’re from or who you love and was celebrated at Kellogg’s NYC Café.
Speaker: Susan Seams, Senior Director, Kellogg's
II. Drive 4 UR School/Community (11:00am - 11:45am)
Ford Drive 4 UR School/Community events bring schools and communities together to host Ford test-drive events that allow people to experience the brand and interact with Ford vehicles in a low-pressure environment. This experience not only impacts people’s opinion of the brand; it also makes a meaningful impact on local communities by raising Ford-funded donations for various school and community programs.
Speakers:
Jeanna English, Brand Content Alliance Consumer Events, Ford Motor Company
Jessica Thomey, Associate Planning Director, GTB (Marketing Partner)
LUNCH (11:45am - 12:30pm)
III. How the Sport of Golf has Driven the Business of KitchenAid (12:30pm - 1:15pm)
This is the 9th year KitchenAid has been the title sponsor of the KitchenAid Senior PGA Championship. Over these years, from product demonstrations to culinary experiences, KitchenAid has used the tournament platform to deliver a plethora of experiential customer interactions that have driven awareness, reappraisal and ultimately help to grow the business.
Speaker: David Anzini, Associate Brand Manager, KitchenAid
CLOSING REMARKS (1:15pm - 1:30pm)
Speaker: Gena M. Casciano: Director, Experiential and Brand Activation Tech Marketing, ANA