Content Marketing
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INTRODUCTIONS (11:00AM – 11:15AM EST)
Paul Robinson – Director of Content & Commerce Committee, ANA
I. How Twitch is Changing the Game (11:15AM – 11:55AM)
John Koller will discuss how brands and their agency partners can utilize Twitch both in traditional esports, gaming, as well as evolving channels. He will take a look at how marketers are using the platform, in live, shared and other experiences that connect to their audiences.
Speaker:
John Koller – VP, Marketing, Twitch
II. 2020 Vision: Trends To Define The Next Decade & Guide Content Marketing (12:00PM – 12:40PM)
Hear from Geoff Colon as he discusses trends that will help to define the next decade – updated based upon COVID-19 – how those trends impact your content marketing strategy. Leveraging insights on our behaviors and our motivations, changing dynamics of communications and technology evolution collide and intersect in our daily lives. Geoff will discuss the impact on content marketing, as well as communications in general, can help drive innovation and impact.
Speaker:
Geoff Colon – Head of Brand Studio, Microsoft
WRAP UP/ROUNDTABLE DISCUSSION (12:40PM – 1:00PM)