Content Marketing Committee, West Coast Chapter
Please note the Content Marketing Committee, West Coast Chapter is currently on hiatus but may return at a later date.
Description & Purpose
As a cornerstone in Brand Activation, Content Marketing encompasses the strategic use of content, regardless of source or placement, which helps to advance various initiatives and the brand, as well as drive the engagement of the target audience. Discussions will focus on strategic content marketing best practices that engage, entertain and are relevant to core audiences while delivering on desired key performance indicators.
The Content Marketing Committee is for members who are responsible for their organization's content marketing initiatives. Content marketing is becoming a vitally important component of Brand Activation campaigns that builds a brand’s image AND drives a specific consumer behavior or action. This committee will provide a forum for members to share case studies, best practices, and network to ultimately elevate each other's expertise and make their organizations more effective.
| Name | Title | Company |
|---|---|---|
| Geoffrey Colon (Co-chairperson) | Head, Brand Studio | Microsoft Corporation |
| Amy Stroud (Co-chairperson) | Senior Vice President, Content Marketing | Bank of America |
| Haley Beddor | Marketing | Japs-Olson Company |
| MeLisa Best | Communications and Marketing Manager | Icahn School of Medicine at Mount Sinai |
| Alisia Brijlall | Commercial Media Director, Global Media | Microsoft Corporation |
| Christopher Byrd | Director - Customer Solutions | KPMG LLP |
| Dennise Carrera | Marketing and Communications Specialist | Jones Lang LaSalle (JLL) |
| Janet Cho | Senior. Director, Global Communications and Corporate Marketing | Medtronic |
| Chris Colombo | Multichannel Marketing Analysis / Media Analytics | Publix Super Markets, Inc. |
| Emma Cook | Senior Digital Marketing Manager | BraunAbility |
| Elysia Cook McDermott | Manager, Creative Content + Copy | Dexcom |
| Stacie Dauffenbach | Digital Brand Director | ADT Security Services |
| Taylor Delgado | Shopper Marketing Specialist | Stater Bros. |
| Dina DiBrito | Sr. Director Global Content Execution and Delivery | Visa Inc. |
| Eve Fenty-Otway | Project Manager | Fidelity Information Services, LLC (FIS) |
| Kayla Fiore | Brand Strategy | Mayo Clinic |
| Erin Flood | Business Development | Content Partnerships | Verizon Consumer Group |
| Maryna Frolova | Global Campaigns Content | Dell Inc. |
| Lauren Gallo | Marketing Manager, Campaign & Content | Sephora USA, Inc |
| Amanda Gawin | Content Marketing Manager | Intel Corporation |
| Hallie Gilmore | Sr. Manager, Digital Experience | Joni and Friends |
| Josh Goldowsky | Copy Director, Marketing | Getty Images |
| Maura Hallam | Manager, Content Services | MultiCare Health System |
| Lauren Holstein | Marketing | Pitney Bowes Inc. |
| Michele Hoo | Director | Sony Pictures Entertainment - (SS&P) |
| Amy Hurtado | Vice President, Marketing & Engagement | Joni and Friends |
| Shannon Johnson | T-Mobile USA, Inc. | |
| Devon Jordan | Digital Marketing and Communications Manager | Panasonic Avionics |
| Carol Kessel | Marketing Automation Manager | BraunAbility |
| Jeremy Krall | Senior Director of Marketing Digital Ecosystems and Technology | Qualcomm Technologies, Inc. |
| Katia Kravtchenko | Group Account Director | MGM Resorts International |
| Stephanie Kuehne | VP | Fisher Investments, Inc. |
| Laura Landoll | B2B Content Manager | Wells Fargo & Co. |
| Sara Lewis | Executive Director, Digital Marketing | City of Hope |
| Beatrice Livioco | Senior Director of Marketing | Rain the Growth Agency |
| Juleantonette Lopez | Clients & Markets | KPMG LLP |
| Sue Luong | Managing Director | Charles Schwab & Company, Inc. |
| Danielle Mason | Vice President, Consumer Marketing | Teleflora |
| Susan Maynard | Vice President | Morgan Stanley |
| Sable Mi | VP, Analytics | Epsilon |
| Michelle Miller | Senior Manager, Agency Management | Microsoft Corporation |
| Kristen Mueller | Supervisor, Content & Copywriting | NMDP |
| Brooke Ness | Director, Inbound Marketing and Client Loyalty | Audacy |
| Nicole O'Neill | Marketing Manager | Mutual of Omaha Insurance Company |
| Jennifer Oium | Consumer Relations Rep | Organic Valley |
| Alyssa Ortiz | Senior Campaign Planner | Genpact LLC |
| Marida Petitjean | Account Executive | Spectrum Reach |
| Prachi Priya | Chief Data Officer | Team One |
| Olga Pyanova | Brand Coordinator | Meyer U.S. |
| Christian Rinaldi | Digital Revenue Analyst | Paramount |
| Elissa Robins | Head of Marketing | SADA |
| Mallory Russell | Head of Content Marketing | Square, Inc. |
| Eliza Sadler | Director of Strategy | Danone North America |
| Cathy Schreiber | Senior Director, Digital Marketing | Meyer U.S. |
| Steven Schwartzman | Head, Marketing Strategic Sourcing | Hulu LLC (marketing, procurement, legal) |
| Hani Seleim | Senior Marketing Manager | GE Healthcare |
| Nathan Shain | Story and Content Manager | World Vision U.S. |
| Ying Shen | Social Media | Intuit Inc. |
| Shruti Sood | Social Media Brand Manager | Quest Global |
| Gwynne Spann | Director, Content Marketing | Visit California |
| Gregory Trani | Commercial Lead- Video | SuperAwesome Inc. |
| Eric Wahlgren | Director, Content Programs | |
| Katie Weddle Langer | Content Lead | Securian Financial Group, Inc. |
| Catherine Wigert | Writer | SanMar |
| Bryan Wilson | Strategy Director | Article Group |
| Mary Wood | Marketing Content TL | Fisher Investments, Inc. |
-
Name
Geoffrey Colon (Co-chairperson)Title
Head, Brand StudioCOMPANY
Microsoft Corporation -
Name
Amy Stroud (Co-chairperson)Title
Senior Vice President, Content MarketingCOMPANY
Bank of America -
Name
Haley BeddorTitle
MarketingCOMPANY
Japs-Olson Company -
Name
MeLisa BestTitle
Communications and Marketing ManagerCOMPANY
Icahn School of Medicine at Mount Sinai -
Name
Alisia BrijlallTitle
Commercial Media Director, Global MediaCOMPANY
Microsoft Corporation -
Name
Christopher ByrdTitle
Director - Customer SolutionsCOMPANY
KPMG LLP -
Name
Dennise CarreraTitle
Marketing and Communications SpecialistCOMPANY
Jones Lang LaSalle (JLL) -
Name
Janet ChoTitle
Senior. Director, Global Communications and Corporate MarketingCOMPANY
Medtronic -
Name
Chris ColomboTitle
Multichannel Marketing Analysis / Media AnalyticsCOMPANY
Publix Super Markets, Inc. -
Name
Emma CookTitle
Senior Digital Marketing ManagerCOMPANY
BraunAbility -
Name
Elysia Cook McDermottTitle
Manager, Creative Content + CopyCOMPANY
Dexcom -
Name
Stacie DauffenbachTitle
Digital Brand DirectorCOMPANY
ADT Security Services -
Name
Taylor DelgadoTitle
Shopper Marketing SpecialistCOMPANY
Stater Bros. -
Name
Dina DiBritoTitle
Sr. Director Global Content Execution and DeliveryCOMPANY
Visa Inc. -
Name
Eve Fenty-OtwayTitle
Project ManagerCOMPANY
Fidelity Information Services, LLC (FIS) -
Name
Kayla FioreTitle
Brand StrategyCOMPANY
Mayo Clinic -
Name
Erin FloodTitle
Business Development | Content PartnershipsCOMPANY
Verizon Consumer Group -
Name
Maryna FrolovaTitle
Global Campaigns ContentCOMPANY
Dell Inc. -
Name
Lauren GalloTitle
Marketing Manager, Campaign & ContentCOMPANY
Sephora USA, Inc -
Name
Amanda GawinTitle
Content Marketing ManagerCOMPANY
Intel Corporation -
Name
Hallie GilmoreTitle
Sr. Manager, Digital ExperienceCOMPANY
Joni and Friends -
Name
Josh GoldowskyTitle
Copy Director, MarketingCOMPANY
Getty Images -
Name
Maura HallamTitle
Manager, Content ServicesCOMPANY
MultiCare Health System -
Name
Lauren HolsteinTitle
MarketingCOMPANY
Pitney Bowes Inc. -
Name
Michele HooTitle
DirectorCOMPANY
Sony Pictures Entertainment - (SS&P) -
Name
Amy HurtadoTitle
Vice President, Marketing & EngagementCOMPANY
Joni and Friends -
Name
Shannon JohnsonTitle
COMPANY
T-Mobile USA, Inc. -
Name
Devon JordanTitle
Digital Marketing and Communications ManagerCOMPANY
Panasonic Avionics -
Name
Carol KesselTitle
Marketing Automation ManagerCOMPANY
BraunAbility -
Name
Jeremy KrallTitle
Senior Director of Marketing Digital Ecosystems and TechnologyCOMPANY
Qualcomm Technologies, Inc. -
Name
Katia KravtchenkoTitle
Group Account DirectorCOMPANY
MGM Resorts International -
Name
Stephanie KuehneTitle
VPCOMPANY
Fisher Investments, Inc. -
Name
Laura LandollTitle
B2B Content ManagerCOMPANY
Wells Fargo & Co. -
Name
Sara LewisTitle
Executive Director, Digital MarketingCOMPANY
City of Hope -
Name
Beatrice LiviocoTitle
Senior Director of MarketingCOMPANY
Rain the Growth Agency -
Name
Juleantonette LopezTitle
Clients & MarketsCOMPANY
KPMG LLP -
Name
Sue LuongTitle
Managing DirectorCOMPANY
Charles Schwab & Company, Inc. -
Name
Danielle MasonTitle
Vice President, Consumer MarketingCOMPANY
Teleflora -
Name
Susan MaynardTitle
Vice PresidentCOMPANY
Morgan Stanley -
Name
Sable MiTitle
VP, AnalyticsCOMPANY
Epsilon -
Name
Michelle MillerTitle
Senior Manager, Agency ManagementCOMPANY
Microsoft Corporation -
Name
Kristen MuellerTitle
Supervisor, Content & CopywritingCOMPANY
NMDP -
Name
Brooke NessTitle
Director, Inbound Marketing and Client LoyaltyCOMPANY
Audacy -
Name
Nicole O'NeillTitle
Marketing ManagerCOMPANY
Mutual of Omaha Insurance Company -
Name
Jennifer OiumTitle
Consumer Relations RepCOMPANY
Organic Valley -
Name
Alyssa OrtizTitle
Senior Campaign PlannerCOMPANY
Genpact LLC -
Name
Marida PetitjeanTitle
Account ExecutiveCOMPANY
Spectrum Reach -
Name
Prachi PriyaTitle
Chief Data OfficerCOMPANY
Team One -
Name
Olga PyanovaTitle
Brand CoordinatorCOMPANY
Meyer U.S. -
Name
Christian RinaldiTitle
Digital Revenue AnalystCOMPANY
Paramount -
Name
Elissa RobinsTitle
Head of MarketingCOMPANY
SADA -
Name
Mallory RussellTitle
Head of Content MarketingCOMPANY
Square, Inc. -
Name
Eliza SadlerTitle
Director of StrategyCOMPANY
Danone North America -
Name
Cathy SchreiberTitle
Senior Director, Digital MarketingCOMPANY
Meyer U.S. -
Name
Steven SchwartzmanTitle
Head, Marketing Strategic SourcingCOMPANY
Hulu LLC (marketing, procurement, legal) -
Name
Hani SeleimTitle
Senior Marketing ManagerCOMPANY
GE Healthcare -
Name
Nathan ShainTitle
Story and Content ManagerCOMPANY
World Vision U.S. -
Name
Ying ShenTitle
Social MediaCOMPANY
Intuit Inc. -
Name
Shruti SoodTitle
Social Media Brand ManagerCOMPANY
Quest Global -
Name
Gwynne SpannTitle
Director, Content MarketingCOMPANY
Visit California -
Name
Gregory TraniTitle
Commercial Lead- VideoCOMPANY
SuperAwesome Inc. -
Name
Eric WahlgrenTitle
Director, Content ProgramsCOMPANY
Pinterest -
Name
Katie Weddle LangerTitle
Content LeadCOMPANY
Securian Financial Group, Inc. -
Name
Catherine WigertTitle
WriterCOMPANY
SanMar -
Name
Bryan WilsonTitle
Strategy DirectorCOMPANY
Article Group -
Name
Mary WoodTitle
Marketing Content TLCOMPANY
Fisher Investments, Inc.