Virtual Account Based Marketing (ABM) Sub Committee Meeting
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This event is sold out. However, if you would like to be wait-listed contact: dmorgan@ana.net
With the growth of Account Based Marketing, more and more members of ANA ask for an unbiased, diverse resource on "ABM." ANA's B2B Practice is launching this select trial ABM Sub Committee in response. Join us as we explore current best practice in Account-Based Marketing as only the ANA can. ABM is a major focus for B2B marketers at all levels of responsibilities and the need for best in class case studies is highly sought after and needed. That's why we're thrilled to invite you to join us for a dedicated session of learning of ABM in our new ABM Subcommittee! This exploratory meeting is meant to ascertain your member interest in a potentially ongoing committee, what are topics you would be interested in on the subject, and what pain points matter. There will be small, speaker led, breakout sessions in this meeting that we ask you to please stay for, be present for, and participate in.
AGENDA
11:00 – 11:10am
GATHER AND KICKOFF
Bill Zengel
SVP
ANA - Business Marketing Practice 
11:10 – 11:40am
OPENING REMARKS
Danny Nail
Sr. Director, Account Based Marketing
SAP
11:40 – 12:00pm
COVID CASE STUDIES 
Kerry Penny
Director, Global Head of Digital Marketing
Kearney
Jennie Greenwood
Global Lead, Marketing Growth Platform
Publicis Sapient
Aaron Smith
Director of Marketing, Marketing Operations and Account-based Marketing
Spencer Stuart
12:00 – 12:05pm
BREAKOUT GATHERING AND INTROS
Bill Zengel
SVP
ANA - Business Marketing Practice
12:05 – 12:40pm
BREAKOUT DISCUSSIONS
12:40 – 1:00pm
REGROUP, SHARE, AND CONCLUSIONS
Bill Zengel
SVP
ANA - Business Marketing Practice