Agency Relations
This event is over.
I. WELCOME AND INTRODUCTIONS (11:00 - 11:10a.m. ET)
II. MEMBER ROUNDTABLE DISCUSSION: 2023 YEAR IN REVIEW AND 2024 OPPORTUNITIES (11:10 - 11:40a.m. ET)
From the advent of AI to an increasing focus on sustainability, 2023 offered new challenges for agency relations professionals. In this roundtable discussion, share the milestones of your year, and what you are most looking forward to in 2024. Come prepared with questions about the challenges you expect to face in the new year.
Moderators:
Kerry Kielb, Director, Vendor and Agency Management - AT&T and Agency Relations Committee Co-Chair
Kwan Yim, Director, Global Agency Management - Citi and Agency Relations Committee Co-Chair
III. FOREVER 21 + THE SALON: A MULTI-CONTEXTUAL APPROACH TO AGENCY-CLIENT PARTNERSHIPS (11:40a.m. - 12:15p.m. ET)
The multi-contextual thinking methodology is designed to spark innovation across agency teams by improving collaboration between client and agency. The Salon, a consultancy within the Interpublic Group Network, will demonstrate how multi-contextual thinking achieved stronger agency efficiency and better results for Forever 21 with Joanna Choo, global creative marketing director.
Speakers:
Joanna Choo, Global Creative Marketing Director - Forever 21
Veronica De La Rosa, Principal, Operations - The Salon
Michael Shawn Tucker, Managing Director - The Salon
V. ESTÉE LAUDER: THE PATH TO MEANINGFUL PARTNERSHIP WITH DIVERSE SUPPLIERS (12:25 - 1:00p.m. ET)
Identifying a diverse supplier for your marketing needs is a critical first step, but what comes after, developing a strong partnership between client and agency, is just as important. Ashley Gabb, director of supplier inclusion and diversity, helps Estée Lauder's roster of diverse suppliers achieve satisfaction with their client partners, and vice versa, by engaging proactively in the client-agency relationship middle ground. Learn how you can engage and empower your diverse suppliers to become your strongest partners in the agency roster.
Speaker:
Ashley Gabb, Director, Supplier Inclusion & Diversity - Estée Lauder