Agency Relations

I. WELCOME (11:00am – 11:10am ET)

II. GOOGLE: IN PARTNERSHIP WITH AGENCIES - THE JOURNEY TO DRIVE INCLUSIVE MARKETING (11:10am – 11:50am ET)
Google Marketing is on a journey to empower their creative agency partners to develop world-class inclusive marketing so that every user sees authentic, relatable, and positive portrayals of themselves in our work. In this presentation, the Agency DEI team will walk you through some of the programs and initiatives they've launched to try and promote inclusive marketing; and how they are continuing to work with internal and external stakeholders to ensure there is shared accountability and rigor in their reporting to enable diverse and inclusive work.

Speakers:
Mecca Williams, Lead, Agency Inclusion, Marketing Operations – Google
Max Joseph, Sr Manager, Agency Inclusion, Marketing Operations - Google

III. BREAK (11:50am – 12:00pm ET)

IV. THE MERITS OF DEVELOPING AGENCY GUIDELINES FOR VIDEO PRODUCTION (12:00pm – 1:00pm ET)
Managing agency expectations can sometimes be half the battle, maybe even greater than that when clients factor in agency turnover, freelance producers, and the involvement of multiple agency partners. By establishing Agency Guidelines, clients can essentially create a rule book that underlines your expectations on each aspect of the production, from the initiation of the bid process through to billing. In this session, Haynes-Vozza will provide an overview of the benefits as well as a framework on how to put these guidelines together. After this session, Haynes-Vozza will conduct a member roundtable discussion to discuss any issues within production.

Speakers:
Ben Haynes, Co-Founder - Haynes-Vozza
Michael Lorenzi, Principal, Head of Marketing - Haynes-Vozza
Anthony Vozza, Principal, Head of Production - Haynes-Vozza