Advertising Financial Management

This is the annual ANA Advertising Financial Management Committee and WFA Sourcing Forum meeting. This year, meetings will take place on November 30 for the ANA AFM Committee (see agenda below) and December 1 for the WFA Sourcing Forum (agenda and registration). Members of both organizations are invited and encouraged to attend both meetings. (The WFA is the World Federation of Advertisers and provides a global perspective.)

If you are a client-side marketer and member of the WFA but not the ANA, please email Greg Wright for registration.

I. WELCOME (11:00 – 11:10am ET)

II. MEMBER ROUNDTABLE DISCUSSION: WHAT WE LEARNED IN 2022, AND WHAT LIES AHEAD IN 2023 (11:10 – 11:40am ET)
From the shifting landscape of agency pitches, to heightened sensitives around inventory media, and the overall economic outlook, 2022 presented as many opportunities as it did challenges for procurement and finance professionals. It sets the stage for a new year in which brands must be nimble in their approach while achieving strong internal alignment to move into 2023 with consistency and confidence. The AFM Committee Co-Chairs host a roundtable discussion with members reflecting on the most significant events of 2022, lessons learned, and noteworthy moments to come in 2023.

Engage your fellow committee members in open discussion around evolving issues and current challenges in the advertising financial management space. Come prepared to share! This is your opportunity to ask questions!

Moderators:
Katherine Freeley, Global Head of Media & Digital, Procurement – Novartis and Advertising Financial Management Committee Co-Chair
Sherry Ulsh, Director, Indirect Procurement – The Hershey Company and Advertising Financial Management Committee Co-Chair

III. MEDIA PROCUREMENT REIMAGINED IN AN UNBOSS CULTURE (11:40am – 12:15pm ET)
“Unboss” represents a shift in leadership mindset where a leader should exist to serve their team and dismantle barriers to empower their people to engage in healthy collaboration. But how does procurement engage in an “Unboss” culture to reach alignment with internal partners? The team from Novartis will share advice for procurement professionals navigating a complex multi-business unit organization. In addition, they will present their 10 Commandments of the Effective Media Procurement Professional.

Speakers:
Katherine Freeley, Global Head of Media & Digital Procurement – Novartis
Sarah Gasparyan, Senior Manager, Digital & Social – Novartis
Greg Symber, Head of U.S. Media Procurement – Novartis

IV. BREAK (12:15 – 12:25pm ET)

V. WHAT’S NEW IN AGENCY COMPENSATION (12:25 – 1:00pm ET)
For 50 years the ANA has been publishing the Trends in Agency Compensation report to provide a benchmark for the most current compensation trends information; JLB + Partners has been ANA’s partner on much of that work. This session will provide an overview of the major compensation trends from the survey and projections for the coming years.

Speaker:
Dave Beals, CEO – JLB + Partners