Committees | Events & Webinars | Advertising Financial Management | ANA

Advertising Financial Management

This event is over.


This event is in-person only and no virtual option is available.

I. NETWORKING BREAKFAST
(9:30 – 10:00AM ET)

II. WELCOME AND INTRODUCTIONS (10:00 – 10:20AM ET)

III. MEMBER ROUNDTABLE DISCUSSION: 2023 AFM CONFERENCE RECAP
(10:20 – 11:00AM ET)
The 2023 Advertising Financial Management Conference took place in Phoenix this year from April 30 – May 3. In this roundtable discussion, our moderators will share their highlights from the conference, and open the conversation to attendees to share their experience.

Engage your fellow committee members in open discussion around evolving issues and current challenges. Come prepared to share! This is your opportunity to ask questions!

Moderators:
Katherine Freeley, Global Head of Media & Digital, Procurement – Novartis and Advertising Financial Management Committee Co-Chair
Sherry Ulsh, Director, Indirect Procurement – The Hershey Company and Advertising Financial Management Committee Co-Chair

IV. SANOFI: PARTNERSHIP WITH PROCUREMENT IN THE RFP PROCESS (11:00 – 11:45AM ET)
In this fireside chat, two of Sanofi’s consumer health leaders, Dana Bhargava, head of experience planning and digital and data strategy, and Lisa Wiatroski, global head of CHC marketing sales and procurement, will discuss their partnership as it relates to the RFP process. Dana and Lisa will draw from past experience and illustrate lessons learned to continuously improve the marketer/procurement relationship.

Speakers:
Dana Bhargava, Head of Experience Planning, Digital and Data Strategy, Consumer Health – Sanofi
Lisa Wiatroski, Global Head CHC Marketing and Sales Procurement – Sanofi

V. BREAK (11:45AM – 12:00PM)

VI. ESTÉE LAUDER: MANAGING MEDIA PARTNERSHIPS IN A DIGITAL WORLD (12:00 – 12:45PM)
As less brands hire AORs in favor of more project-based assignments, procurement’s perspective must begin to change. There is an increasing need for procurement to think incrementally, at the tactical level, to better illustrate savings and to improve agency relations. In this presentation, Rubina Malbari, VP of Global Indirect Procurement at Estée Lauder, will explain her team’s procurement-led initiative to leverage more incremental measurement for performance media.

Speaker:
Rubina Malbari, Vice President, Global Indirect Procurement – Estée Lauder

VII. ANA: “COST OF PITCHING” REPORT (12:45 – 1:30PM ET)
We often hear that the cost for an agency to participate in a pitch can be extraordinary and is often justified as “the cost of doing business.” However, there is also a discernable cost to the client-side marketer when they run a pitch. The ANA and the 4A’s, contracting with Advertiser Perceptions, set out to understand the costs for both client and agency when a pitch is held. In this session, the ANA and 4A’s will share the final results from their industry survey, what it means for the industry, and key takeaways.

Speaker:
Greg Wright, Senior Vice President, Brand & Media – ANA

VIII. NETWORKING LUNCH (1:30 – 2:30PM ET)