Advertising Financial Management

NETWORKING (9:00 – 9:45 AM)
INTRODUCTIONS (9:45 – 10:00 AM)

I. FIRESTARTER SESSION: TOP PROCUREMENT ISSUES (10:00 – 11:00AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a “closed door” environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges. In this session, we’ll discuss the following topics and others you want to explore:

• Structure of the Marketing Procurement Organization
• SOW Best Practices
• Zero-Based Budgeting
• Your Topic!

II. 10 MARKETING RISK QUESTIONS EVERY COMPANY NEEDS TO ASK (11:15AM – 12:15 PM)
The lack of understanding of marketing risk throughout the enterprise often results in financial, efficiency and effectiveness loss and, as importantly, a missed opportunity for process improvement. This session will review the 10 key questions that marketing procurement and finance managers need to ask to both adequately manage marketing risk as well as the company's investments. Understanding the answers will allow managers to better serve marketing as well as address C Suite concerns.

Speaker:
Kevin Sheehan, Partner, Major Projects and Contract Advisory Services - KPMG LLP

NETWORKING LUNCH (12:15 – 1:15PM)

III. TRANSPARENCY IN PROGRAMMATIC MEDIA BUYING (1:15 – 2:30PM)
Explore how to take ownership of the media buying process. See where to begin, understand what data you have, and what you are missing. Discover the savings and benefits of an in house trading desk.

Speaker:
Charles Cantu, Founder – Reset Digital