Soundbites
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Econometric Data and Brand Health
Soundbites October 3, 2022Andy Hasselwander from Marketbridge explains how econometric data plays into long-run brand health.
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Enabling Stakeholders with Enabled Intelligence
Soundbites October 3, 2022Winnie Shen from Zeta Global explains how to leverage data to give stakeholders enabled intelligence.
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How To Think About a CDP
Soundbites October 3, 2022Adobe's Sundeep Parsa explains the best strategy for conceiving a customer data platform (CDP).
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How, When, and Where to Reach Customers
Soundbites October 3, 2022Winnie Shen from Zeta Global discusses the best ways to target customers.
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Measuring Long-Term Performance of a Campaign
Soundbites October 3, 2022Andy Hasselwander from Marketbridge explains how his firm measures the long-term performance of a campaign.
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Can Data Help Create a More Inclusive World? This Marketer from Metlife Thinks So.
Soundbites September 15, 2022Michelle Froah, SVP of global marketing strategy and science at Metlife, explains how data analysis can actually be a useful tool for helping brands to become more inclusive.
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Inclusive Marketing Helps Your Brand While Helping Others
Soundbites September 15, 2022Laura Knebusch from Georgia-Pacific talks about how inclusive marketing affected the brand's KPIs.
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Marketing Has Been Self-Regulating for Years. New Privacy Laws and Policies Won’t Change That
Soundbites September 15, 2022Does the deprecation of third-party cookies spell the end for marketing effectiveness? If history is any indicator, the answer is no. Neustar’s Joseph Pagano explains how marketers have been dealing with and overcoming challenges created by regulation for more than a decade now.
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The Content Habits of Audiences
Soundbites September 15, 2022Justin Evans from Samsung discussed the content habits of audiences and how it presents a challenge for an advertiser.
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This Is Why Marketers Must Know Consumers’ Level of Comfortability for Sharing Data with Brands
Soundbites September 15, 2022R3’s Jason Velliquette explains why it is critical for marketers to understand their target consumers’ level of comfort when it comes to sharing data with brands and provides some clarity on which demographics are more willing to share personal data and which are less willing.
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Rather Than Purpose, Research Suggests Consumers Now Want Something Else from Your Brand
Soundbites August 31, 2022Thomas Kolster, author of Goodvertising and The Hero Trap, discusses how purpose has exploded in popularity, going from a niche marketing term to something every brand wants to do, and how this is changing what consumers now look for in a brand.
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Why Are Marketers Losing Influence in the Modern Business World?
Soundbites August 16, 2022Raja Rajamannar, chief marketing and communications officer and president of the health care business at Mastercard, joined the Champions of Growth podcast to discuss why it is that marketing teams are losing influence with C-suite decision makers and getting left behind in the modern business world.
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Crypto Philanthropy Helps Nonprofits
Soundbites August 10, 2022Pat Duffy from The Giving Block explains why there has been an increase in crypto philanthropy for nonprofits.
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Smart Technology Makes Nonprofits Smarter
Soundbites July 28, 2022Author Allison Fine explains the value of smart technology and how it changes the way nonprofits operate.
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From Beginners to Experts: How Miller Lite Launched a Dynamite Metaverse Activation
Soundbites July 19, 2022Miller Lite’s Sofia Colucci discusses how she and her team researched and learned about the metaverse and some key insights they used to launch The Meta Lite Bar in a matter of weeks.
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Gaming Isn’t TV: Why Your Brand Needs to Think About In-Game Ads in a New Way
Soundbites July 19, 2022Fernando Machado, CMO at Activision Blizzard, discusses why it’s important to adjust your marketing approach when marketing in a video game.
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How A&W Poked Fun at its Past and its Fans to Drive New Business
Soundbites July 14, 2022A&W explained how it leveraged one of the major failures in the brand’s history to poke fun at itself and its customers in a new campaign that would deliver a considerable uptick in sales.
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Brands Must Pay Attention to Audience Attention
Soundbites June 29, 2022Paul Donato from the Advertising Research Foundation explains why high levels of attention are a prerequisite for advertising effectiveness.
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Why Attention Needs to Be Part of Your Digital Measurement Mix
Soundbites June 29, 2022Vidyotham Reddi, director of growth analytics at Mars, explains why marketers and their agency partners need to incorporate attention-based metrics into how they measure digital marketing effectiveness.
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The Purpose-Profit Disconnect Is a Myth and the Data Proves It
Soundbites June 28, 2022Jeff Fromm, brand purpose evangelist and author of The Purpose Advantage, joined the ANA Brand Purpose Committee to explain why those who argue, in part, that purpose is disconnected from profit are incorrect, providing a wealth of data to back up his argument.
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