Soundbites
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Nonprofits Must Pivot in a Changing World
Soundbites March 21, 2023David Bersoff from the Edelman Trust Institute discusses how nonprofits must pivot to work with businesses in bringing about societal change.
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Reconciling Profits with Societal Engagement
Soundbites March 21, 2023David Bersoff from the Edelman Trust Institute discusses how brands can manage expectations about profits and making a difference in the world.
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Is Artificial Intelligence Going to Take Your Job?
Soundbites March 16, 2023Is there a future where artificial intelligence technologies like ChatGPT replace marketers entirely? Katrin Ribant, CEO at Multifaktorial and technology expert, shared her opinion on the matter.
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Here’s Why Hilton Had to Go Away from ROAS to Succeed with Media Mix Modeling
Soundbites March 15, 2023Representatives from Hilton explain why a shift away from ROAS and toward ROI as their measurement North Star was critical to the success of the brand’s media mix modeling program.
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Talent Retention in the Agencies
Soundbites February 16, 2023Adam Gerhart, global CEO of Mindshare, talks about managing talent retention in the agencies.
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Working and Non-Working Media Ratios
Soundbites February 16, 2023Katherine Freeley, global head of media and digital procurement at Novartis, talks about the tracking of working and non-working media ratios.
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How Your Brand Should Adjust Messaging to Keep Up with Evolving Audiences
Soundbites February 8, 2023Trovon C. Williams, SVP of marketing and communications at the NAACP, discussed how to evolve communications to be more digestible and resonant with the audience you’re trying to serve.
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A Three-Step Plan for Getting Started with Influencer Marketing on TikTok
Soundbites February 6, 2023Reach Agency CEO Gabe Gordon shares his thoughts on how small- and medium-sized brands can approach “dipping their toes” into working with TikTok influencers, sharing a three-step process for getting started, growing, and eventually owning the channel.
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Investing in Retail Media Is More Cost Effective During Economic Downturns
Soundbites January 26, 2023Nikhil Lai, senior analyst of performance marketing at Forrester, discussed how investing in retail media during times of economic uncertainty empowers brands to be top of mind when consumer confidence in the economy returns.
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Why Mapping Demand Drivers is Critical to a Successful Marketing Reorg
Soundbites December 7, 2022Portia Mount, VP of marketing at Trane Technologies, outlined how mapping demand drivers was a critical step in reorganizing her brand’s marketing function and creating more efficiency.
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Omnichannel Measurement of Ad Spend
Soundbites November 16, 2022Greg Fatica from Foursquare talks about how his firm does omnichannel measurement of ad spend.
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The Upside and Downside of Social Platforms
Soundbites November 16, 2022Foursquare's Greg Fatica explains what makes measuring social platforms easier or more difficult than other channels.
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Confidentiality and Attorney Client Privilege
Soundbites November 8, 2022Jessi Tamayo, adjunct professor from the University of Miami School of Law, explains the difference between confidentiality and attorney client privilege.
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What Is an NFT?
Soundbites November 8, 2022Speakers from Reed Smith LLP, Coinbase, and KIND Snacks define what a non-fungible token (NFT) is.
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How to Know When a New Social Media Platform Is Worth Your Team’s Time and Effort
Soundbites November 2, 2022Digitas’ Christina Goswiller offers her perspective on how marketers can determine which new social media platforms are worth time and financial investment and explains why sometimes even spending time and effort on a platform that ultimately fizzles out can be beneficial to the brand.
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Brand Purpose Isn’t Just a Marketing Tool — It’s a Game Changer for Business Results
Soundbites October 26, 2022Ford’s Suzy Deering explains why brand purpose is more than just a useful marketing tool — it’s a powerful driver of bottom-line business results.
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Fueling Better Creative Work By Creating More Trusting Relationships with Agency Partners
Soundbites October 26, 2022AB InBev’s Marcel Marcondes doesn’t believe truly great creative work is possible without trust and explains how marketers can build better, more trusting relationships with their creative agency partners.
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How “Bless Your Cooch” Symbolizes an Important Brand Evolution for eos
Soundbites October 26, 2022From resisting the word “damn” to running a “Bless Your Cooch” campaign. Soyoung Kang, CMO at eos Products, explains why her brand evolved its messaging to more authentically reflect how consumers speak.
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Mastercard’s Raja Rajamannar on the Most Effective Technology of the Next Decade
Soundbites October 26, 2022Raja Rajamannar, chief marketing and communications officer at Mastercard, shares his opinion on which technology will have the biggest impact over the next five to ten years.
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The Seven Habits All Brands Should Adopt to Drive Multicultural Market Growth
Soundbites October 26, 2022Marc Pritchard, chief brand officer at The Procter & Gamble Company, shares the seven habits brands can adopt to drive multicultural market growth.
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