ANA Unveils ANA IQ, a Complimentary Global Learning Experience for Marketers | About the ANA | ANA
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ANA Unveils ANA IQ, a Complimentary Global Learning Experience for Marketers

Free Worldwide Online Learning Platform Available Four Weeks in 2024

NEW YORK (May 9, 2024) — The Association of National Advertisers (ANA) has unveiled ANA IQ, an advanced online learning platform crafted to empower marketing professionals worldwide. Unique in its approach, access to ANA IQ will be free of charge to the entire marketing community during select weeks throughout the year.

ANA IQ provides extensive on-demand learning modules spanning key marketing disciplines, from digital marketing and data analytics to brand strategy and leadership development. All segments are delivered by leading industry experts, ensuring that marketing professionals at every level can achieve excellence in today’s dynamic business environment.

Highlights of ANA IQ include:

  • Complimentary Access: During designated weeks each year, the ANA will open the ANA IQ platform to all marketing professionals free of charge (including organizations and universities which are not members of the ANA).
  • Customizable Learning Experiences: Marketers can tailor their educational paths, selecting courses that align with their career objectives and learning preferences.
  • Global Point of View: Course content is delivered by esteemed marketing authorities and thought leaders, offering insights into the latest industry trends and practices.
  • A Proven Model: The ANA has already reached more than 20,000 marketing professionals with similar open weeks of on-demand training.

How It Works

Each ANA IQ open week begins Monday at 9:00 a.m. ET and ends 11:59 p.m. ET on Friday. The platform will be open 24/7 during these days and times. Participants can access ANA IQ whenever their schedules permit and select any set of modules. 

When Marketers Can Access ANA IQ for Free

ANA IQ is available for four weeks in 2024:

  • June 3–7
  • July 29–August 2
  • September 23–27
  • December 2–6

“ANA IQ exemplifies our dedication to nurturing the global marketing profession,” said Bob Liodice, CEO at the ANA. “Recognizing the industry’s rapid evolution, ANA IQ offers an unparalleled opportunity for marketers to access first-class education without financial constraints, reflecting our commitment to inclusivity and continuous learning.”

For more information and to register for upcoming ANA IQ open weeks, go to ana.net/anaiq.

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MEDIA CONTACT

ANA
Stephanie Fierman
EVP and CMO
Office: 212.455.8016
Email: sfierman@ana.net

ABOUT THE ANA

The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.