Press Releases
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Letter from 4A’s and ANA to Lawmakers on American Privacy Rights Act
Press Releases April 17, 2024The 4A’s and Association of National Advertisers (ANA) weighed in against certain provisions in the discussion draft of the American Privacy Rights Act (“APRA”) that could curb advertisers’ and agencies’ ability to engage in online behavioral advertising.
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ANA Announces 2024 Reggie Award Winners
Press Releases April 17, 2024A campaign for eBay called “Twiggy Full Circle” has won the top prize at last night’s 41st annual ANA REGGIE Awards Gala held at the 2024 ANA Brand Masters Conference.
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82% of Marketers Believe Brands Should Increase LGBTQ+-Inclusive Marketing
Press Releases March 28, 2024An overwhelming majority of marketers (82%) believe that there is still substantial room for growth in LGBTQ+-inclusive marketing efforts, a new study conducted by ANA found.
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SeeHer Launches Pledge Campaign
Press Releases March 1, 2024Timed to launch at the start of Women's History Month, SeeHer's "Pledge to Embed" campaign is designed to recognize the impact that marketing and media have on the accurate portrayal of women in media and advertising, and the urgent need for these industries to make actionable change.
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ANA Report Shows Ethnic Diversity Among Marketers Declining
Press Releases February 15, 2024ANA’s study “A Diversity Report for the Advertising/Marketing Industry,” revealed that ethnic representation among marketers declined substantially from 32.3% in 2022 to 30.8% in 2023.
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Leading Trade Groups Define “Made For Advertising” Websites
Press Releases September 26, 2023A consortium of marketing and advertising trade organizations today released a detailed definition of so-called “Made for Advertising” websites that the ANA said in a recent report comprise 21 percent of impressions and 15 percent of ad spend.
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