Effective Writing for Corporate Communications - In Person Only | School of Marketing | ANA
Log in Search

Effective Writing for Corporate Communications - In Person Only

This event is over.

                                                   PLEASE READ THIS IMPORTANT INFORMATION                                                                                                                                                                                                                                                By registering for this in-person workshop you are acknowledging and agreeing the ANA may provide your email address to the building for security reasons. Seats are limited and confirmation of attendance will be required in advance of the session.

Download the full benefits here

 

  • Setting the Stage (30min)
  • The World's Greatest Corporate Video (10min)
  • Examples of Distinct Corporate Voices (15min)
  • Moving Your Customers to the Center of the Conversation (20 min)
  • What is Good Corporate Communications (30min)
  • Break (15min)
  • Managing the Creative Process (35min)
  • Managing the Approval Process (35min)
  • Finding Your Voice (25min)
  • Lunch Assignment (10min)
  • Lunch (60min)
  • Review (20min)
  • The Language Revolution (20min)
  • Launching Your New Corporate Communications Messages (30min)
  • Engaging in the Conversation (15min)
  • General Writing Tips (15min)
  • Digital Writing Tips (15min)
  • Break (15min)
  • The "Rules" of Writing (and why they matter) (45min)
  • The 180 Degree Assignment (20min)
  • Summary & Review (10min)
  • Close (15min)

Instructors

trainer

Steve Lance

Author and Emmy Award-winner Steve Lance is a partner at PS Insights. His background as a copywriter and creative director includes a full range of advertising campaigns for such clients as SONY Entertainment, Crest Toothpaste, Citizen Watch, J&B Scotch, JIF Peanut Butter, Post Cereals, Verizon, Bell Atlantic, and Hyperion Solutions. He has been creative director of NBC and executive copywriter for numerous cable television networks including The Discovery Channel, TLC, Animal Planet, Discovery Communications, History Channel, National Geographic, and PBS.

Steve is a member of the ANA Faculty and co-author of The Little Blue Book of Advertising, The Little Blue Book of Marketing, and Breakthrough!. He has won Aurora Awards, Telly Awards, and MARC Awards for various advertising, marketing, web, and PR efforts. Steve also works for Habitat For Humanity and is a Board Chairperson at Share The Care (ShareTheCare.org)