3 Steps to Unlocking Your Creative Potential - Virtual 1-Hr Micro
Seats are limited and confirmation of attendance will be required in advance of the session.
Creativity is a skill that can be the difference-maker when it comes to innovation, market differentiation, customer messaging, and even workflow efficiencies. Yet many businesses do not take the time to nourish the kind of creative thinking that leads to business success.
In this engaging one-hour workshop, led by a 30-year veteran of Leo Burnett and brands like Unilever, SC Johnson, and Kellogg’s, Marketing Managers and Directors will discover how to tap into creative thinking to drive practical business impact. Through simple yet effective approaches, participants will unlock their creative potential and learn that creativity isn’t a rare talent but a skill anyone can develop to generate fresh ideas and inspire positive change within their organizations. Plus, the session promises to be both impactful and enjoyable!
For those who want to go deeper on this topic, a companion Half Day workshop can be brought in-house using your member training benefit. Email training@ana.net for details.
Target Audience
This micro workshop is ideal for:
- Brand Management, Marketing Services, MarCom, New Product Development
- Advertising, Media, Digital Agency Account Management & Planning
- Marketing Managers and Directors interested in improving their creative thinking skills
Download the full benefits here
- Welcome, Introduction & Overview (5min)
- Opening (5min)
- Step 1: Understanding Creativity (15min)
- Step 2: Seeing Creativity in Action (15min)
- Step 3: Thinking Creatively (15min)
- Summary & Activation (5min)
when
Start: Wednesday, June 11, 2025 at 2:00pm
End: Wednesday, June 11, 2025 at 3:00pm
WHERE
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| 3 Steps to Unlocking Your Creative Potential - Virtual 1-Hr Micro | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $49 | Silver Tier $99 | Nonmember $199 | ||||
Instructors
Vivek Kuchibhotla
Founder
BFC Ideas
Vivek Kuchibhotla is the founder of BFC Ideas, a training consultancy focused on helping advertisers and agencies get to better ideas, faster. His broad background in the marketing, advertising, and training sides, as well as the fact that he himself “learned” to think creatively, gives him a unique perspective on teaching a subject that has long been considered a black box, or a “gift” reserved for a lucky few.
His training career spans 22 years, 150+ clients, 15 countries, 3 continents, and two languages. His client list includes marketers like Kellogg, Heinz, Walmart, Philip Morris, Bacardi, Best Buy, Colgate, Kimberly Clark, and Coca Cola, among others. In the advertising space he has worked with all the major agency networks and many independent shops.
Before becoming a trainer, Vivek spent ten years working in brand management at Unilever, Kellogg, and SC Johnson. He also spent ten years working in account management at the Leo Burnett agency. He has a degree in Management Science/Operations Research from Georgia Tech.
Vivek lives with his wife in the suburbs of Chicago.