Growing Number of People Identify as LGBTQ+
New Gallup poll shows that nearly 10 percent of U.S. adults now identify as LGBTQ+
A new Gallup poll reveals that 9.3 percent of U.S. adults identified as LGBTQ+ in 2024, up from 7.6 percent in 2023. Despite the current retreat from DEI among several major brands, the growth trajectory of the LGBTQ+ population presents enormous opportunity for companies that want to expand their tent demographically.
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