Search Marketing Knowledge Center

Are Marketers Investing Too Much Too Soon with AI?

Podcast Clips November 15, 2024

Kara Buckner, president and chief strategy officer, says that, although it’s understandable to be excited about the potential of AI, marketers would also be wise to be cautious about diving in headlong.

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How Pernod Ricard Used Incrementality Experiments to Maximize ROI

Event Recaps October 30, 2024

Pernod Ricard and Haus discussed how their two organizations collaborated on an experiment-based measurement model aimed at providing more accurate insights into the performance of activations across online and offline channels.

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Advertising's Role in Global Warming

Trends and Technology October 26, 2024

Infographic: In a new report from the ANA and Scope3, the ad industry's contributions to carbon emissions are laid bare. How can the industry go greener, and can it improve its ROI in the process?

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Meager Budget Increases Shouldn't Deter B2B Marketers from Innovating

B2B October 23, 2024

A slight bump in B2B marketing budgets in 2025 won't be enough to fund bigger ad campaigns, new technologies, and more staff. The most effective method for B2B CMOs to boost revenue for the short term — and bolster the perception of marketing for the long term — is to foster greater cooperation among their marketing teams with senior executives from other departments.

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CMO's Playbook for MarTech

Research Reports October 21, 2024

For the modern CMO, mastering the MarTech stack is no longer a luxury; it's a necessity. This playbook is designed to guide CMOs through the complexity of today's MarTech landscape, offering strategies and insights to build a high-performing marketing technology operation.

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Who Said Personalization Would Be Easy?

Trends and Technology October 18, 2024

The rise of personalization presents growing challenges to marketers, with 51 percent of consumers saying that they have been frustrated by receiving irrelevant content or offers from brands they're not interested in, per a recent study. To deliver more relevant messaging, marketers must stop focusing so much on the tech tools enabling the personalization and put more emphasis on the user experience catering to individuals.

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The Next Generation of Retail Media Networks Is Emerging

Trends and Technology August 28, 2024

The number of retail media networks is proliferating rapidly, with companies ranging from Chase to United Airlines getting in on the act. Are there enough ad dollars to go around?

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Are You Using AI Ethically?

POVs July 31, 2024

Mike Berberich reviews the factors you need to consider to use AI responsibly and avoid infringing on human rights or — worse — upend the social structure.

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Advertising Ethics in the Age of AI

Trends and Technology July 19, 2024

Committing to ethical data and marketing practices can earn consumer trust — a commodity that's in short supply. The ANA's newly released Ethics Code of Marketing provides principles, best practices, and resources for making ethical decisions across six areas of marketing and advertising, including data privacy and artificial intelligence.

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The "Stackie Awards" — Who Has the Best MarTech Stack and Why?

Webinar Rewinds July 17, 2024

In this webinar, Scott Brinker shared the 2024 Stackie Awards submissions and provided his insights on why the winners were selected. The Stackies winners are those who best communicate a clear concept about how their stack is organized and how it fits into their marketing operations.

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How AI Is Taking Neuromarketing to the Next Level

POVs June 24, 2024

With AI poised to take neuromarketing from a niche practice into the mainstream, targeted advertising is about to become much more sophisticated. Find out how in this POV from Marketing Futures podcast host Mike Berberich.

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Marketing News Quiz for June 15, 2024

Marketing News Quiz June 15, 2024

In this week's marketing news quiz: a rainbow candy's Pride Month effort, a new campaign from Spotify, the reason behind Joey Chestnut's ban from Nathan's Famous Hot Dog Eating Contest, Westeros comes to New York City, and more.

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Key Takeaways from the ANA’s 2023 Response Rate Report

POVs May 29, 2024

David Fogarty, SVP of data excellence and privacy at the ANA, summarizes key takeaways from the 2023 edition of the Response Rate Report — one of the ANA’s most popular benchmarking reports every year.

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Betting Big on C-Suite Collaboration to Accelerate Innovation in Martech

Conference Session Videos May 21, 2024

In this session, gain invaluable insights from a modern Chief Information Officer (CIO) on the importance of collaboration and unity across the C-Suite to accelerate innovation and investments in technology to drive better business outcomes.

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Why Marketers Need to Interrogate Their Exclusion and Inclusion Practices

Leading Edge May 10, 2024

In 2017, Procter & Gamble’s Marc Pritchard ignited a brand safety revolution at IAB’s Annual Leadership meeting when he called on the digital advertising ecosystem to clean up its act, particularly regarding the risk of brands’ ads appearing alongside unsavory and otherwise brand-unsafe content. Now, seven years later, a lot has changed — and even Pritchard’s evolving rallying cries suggest the ad industry overcorrected.

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Emerging Trends, Rapid Shifts, and Seismic Disruptions in Media

Event Recaps May 6, 2024

Joanna O’Connell, chief intelligence officer at Omnicom Media Group, reviewed emerging trends, rapid shifts, and seismic disruptions in the media landscape, while also providing some tips for how to respond and continue to drive business growth.

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The Future of Ad Tech

Event Recaps May 2, 2024

Greg Kahn, CEO of GK Digital Ventures, reviewed some of the ways in which ad tech is poised to overhaul and supercharge marketing. He touched on topics like artificial intelligence (AI), spatial computing, gaming, and the blockchain.

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The Future of Ad Tech

Conference Session Videos May 2, 2024

In this video, GK Digital Ventures CEO Greg Kahn looks ahead across the next three years to show how the interlocking rise of gen AI, gaming, mixed reality/spatial computing, the resurgence of blockchain, and more will offer new opportunities and challenges for women in tech.

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Will the Looming Cookie Demise Cause Industry Collapse?

Podcast Clips April 17, 2024

Will the demise of cookies cause a collapse of the marketing industry as we know it? Claravine’s Chris Comstock doesn’t think so. He explained why during an appearance on the <em>Champions of Growth</em> podcast.

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