How B2B Companies Add Podcasts to Their Marketing Mix
The medium offers marketers a growing opportunity for branding and boosting engagement
After sitting on the sidelines for years, B2B companies are launching their own podcasts to better distinguish their brands from competitors. As they craft their programming, it's crucial that marketers ensure the podcast won't be just another asset but a compelling medium for storytelling that speaks directly to B2B decision-makers who need valuable content.
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