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Search returned: 70 document(s).
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How Brands Navigate a Route for Direct Mail Marketing
B2B December 4, 2024Despite the dizzying and proliferating number of digital channels available, marketers continue to rely on an old standby to better serve existing customers, land new ones, and generate revenue: direct mail. And while the bulk of marketers are boosting their direct mail investments this year, per a recent study, they need to tread carefully due to a spate of postal rate hikes imposed by the United States Postal Service.
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B2B Trade Publications (Still) Deliver for Marketers
B2B November 13, 2024Business marketers could be forgiven for thinking that B2B publications born of the analog age had been left for roadkill by the internet and social media. But amid the ongoing atomization of media, trade publications have held their own and continue to provide B2B marketers with a way to connect with senior executives and major decision-makers.
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E*TRADE Positions Itself as the Ideal Partner Via a Wedding Invite
Smarties Awards September 30, 2024E*TRADE from Morgan Stanley created a wedding-themed Super Bowl ad campaign to position itself as the partner consumers want by their side during big financial moments.
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Audible Promotes a Podcast to Music Fans
Smarties Awards September 30, 2024To attract listeners to a podcast for music fans, Audible leveraged experiential marketing, Twitch, influencers, and a partnership with Rolling Stone.
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Quantifying the Reach of Each Marketing Channel
Money Slides September 5, 2024TVB, a trade association representing America’s local broadcast television industry, shares data that gauges the reach of a wide array of different marketing channels, from broadcast TV, to email, to social media, to newspapers, and beyond.
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Quantifying the Time Consumers Spend with Each Marketing Channel
Money Slides September 5, 2024TVB, trade association representing America’s local broadcast television industry, shares data that pins down the average time spent with a wide array of different marketing channels, from broadcast TV, to email, to social media, to newspapers, and beyond.
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What’s Breaking the News? A Fresh Look at Experience Perceptions of the Media Industry
Knowledge Partners April 30, 2024Siegel+Gale’s Emma Lewis analyzed the firm’s latest World’s Simplest Brands study and shared the perceived simplicity and complexity of the media/news industry among consumers.
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Content at the Speed of Conversation
Event Recaps April 18, 2024UpperRight shared how innovative brands are now leveraging AI generated trending topics and conversations in real-time to quickly deliver creative and content.
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The 4 Biggest Postal Developments Around the World
Leading Edge November 30, 2023Physical mail is still a huge factor in everyday life, with data from the Royal Mail finding that in 2022, more than 7.9 billion letters and 1.5 billion parcels were sent and received throughout the financial year. With the amount that we send and receive, the way that mail is both processed and delivered has changed and evolved to meet the needs of the industry.
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The Power of Print Marketing: How to Integrate Channels and Manage Costs to Maximize Reach
Event Recaps October 11, 2023A panel of experts shared data on how consumers engage with direct mail, provided a case study on an effective omnichannel campaign that included print, and highlighted some action steps marketers can take to shore up their own direct mail programs.
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Using Social Impact to Innovate Media Practices
Event Recaps September 12, 2023The Boston Globe shared how it leverages multi-sensory story telling to engage and expand its subscription-base.
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Using Social Impact to Innovate Media Practices
Conference Session Videos September 12, 2023In this video, the Boston Globe shared how it leverages multi-sensory story telling to engage and expand its subscription-base.
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Roku Appeals to CMOs with a Mad Lib and Word Search
B2 Awards September 5, 2023Roku ran a Mad Libs print ad to gain executives’ attention at Cannes.
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How National Grid Positioned Energy Efficiency as a Business Opportunity
B2 Awards September 5, 2023National Grid launched the “More Opportunities in More Places” campaign, leveraging industry-specific imagery and unexpected messaging that highlighted the business benefits of energy-efficiency.
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Sports Illustrated Swimsuit Edition Sells Ad Space to Brands Committed to Women’s Empowerment
B2 Awards September 5, 2023Sports Illustrated leveraged ad space in its iconic Swimsuit edition to support women’s empowerment and encourage brands to invest in initiatives, policies, and causes supporting women.
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S&P Global Shows Decision Makers How It Helps Them Deep Dive
B2 Awards September 5, 2023S&P Global depicted three metaphorical “deep dives” to demonstrate how its offering empowers global decision makers to conduct in-depth analysis and uncover information others might miss.
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What’s Driving the Direct Mail Renaissance?
Event Recaps June 28, 2023Donna Belardi, chairman of and CEO at Belardi Wong, provided an overview of why DTC brands are re-focusing their efforts on direct mail and examples of brands that have leveraged the channel to achieve impressive business results.
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How Allstate Uses Tactile Printing to Lift Direct Mail Response
Event Recaps May 18, 2023Allstate shared the test it performed that confirms that enhancing their direct mail creative solutions via tactile designs makes their brand more recognizable and better resonates with the consumer, which in turn creates lift in results.
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How IHG Hotels & Resorts Inspired Travelers to be Themselves
REGGIE Awards May 15, 2023IHG created a fully integrated data-driven campaign, leveraging TV, digital, social, out-of-home, print, PR efforts, influencers, and more to show travelers that its hotels were a place where they could be themselves.
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How Degree Drove Inclusivity for the Differently-Abled People Across the Fitness Industry
Multicultural Excellence Awards December 26, 2022Degree created its Trainers for Hire program, a database of differently-abled trainers, to foster inclusivity and representation for disabled people across the fitness space.
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