Search Marketing Knowledge Center

McDonald’s Elevates Classic Menu Items with Limited Edition Sauces

Multicultural Excellence Awards January 6, 2025

McDonald’s, partnering with the Asian grocery store Yami, introduced limited-edition sauces to elevate classic consumer items.

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U.S. Surgeon General Calls for Cancer Warnings on Alcohol Products

Marketing News January 3, 2025

While the link between consuming alcohol and heightened risk for cancer has been growing for decades, less than half of Americans recognize it as a risk factor for cancer, according to a new advisory by the U.S. Surgeon General. To spread the message, the Surgeon General is recommending that alcohol products like beer and wine carry warnings of their links to cancer.

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Hostess Snacks Debuts New Look

Marketing News December 16, 2024

Hostess has updated its logo and packaging as part of a rebrand. The new look for snacks such as Ding Dongs, Donettes, and Twinkies maintains the products' nostalgic appeal while introducing a modern design.

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Marketing News Quiz: Leftovers Edition

Marketing News Quiz November 30, 2024

This leftover's edition of the marketing news quiz includes a heap of second helpings of food-related questions from previous quizzes.

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Progress Over Perfection: Pernod Ricard's Journey of Growth in Multicultural Marketing

Event Recaps November 19, 2024

Pernod Ricard shared its approach to multicultural marketing, emphasizing inclusivity and collaboration. Through campaigns like Glenlivet's Diwali celebration and Malibu's Latino-focused campaign, the company highlighted cultural sensitivity and the importance of authenticity in connecting with diverse communities.

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Progress Over Perfection: Pernod Ricard's Journey of Growth in Multicultural Marketing

Conference Session Videos November 19, 2024

In this video, Pernod Ricard shared its approach to multicultural marketing, emphasizing inclusivity and collaboration. The company has worked to highlight cultural sensitivity and the importance of authenticity in connecting with diverse communities.

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Customer Journey Maps

ASK Answers October 2, 2024

How can I utilize customer journey maps to best connect with consumers?

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More Human than Human: Brand Characters and Mascots

ASK Answers June 20, 2024

How effective are brand characters and mascots in ads?

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Refreshing Pepsi: Unveiling a Bold New Logo

In-House Excellence Awards May 27, 2024

PepsiCo’s in-house content studio built awareness and familiarity for Pepsi’s new logo and visual identity system through a series of dynamic commercials, ensuring consumers would recognize the refreshed design on store shelves, in restaurants, and wherever else they enjoy Pepsi products.

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Marketing News Quiz for May 11, 2024

Marketing News Quiz May 11, 2024

In this week's marketing news quiz: sustainable laundry detergent, the ongoing TikTok legal battle, updated Amazon Prime Video ad formats, and more.

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What the Ad Industry Needs to Know about Quebec's Bill 96

Event Recaps May 7, 2024

Gowling WLG’s Melissa Tehrani uncovered key provisions related to Quebec’s Bill 96, which reaffirms French as the official language of the Canadian province and creates several advertising regulations that brand marketers need to know.

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Direct Mail Marketing

ASK Answers March 13, 2024

What are some trends and best practices for direct mail marketing?

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The RMN Era: Re-Introducing Welch’s in the Time of RMNs

Event Recaps February 22, 2024

Welch's shared how it leveraged the retail media landscape to refresh its brand and drive relevance.

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The RMN Era: Re-Introducing Welch’s in the Time of RMNs

Conference Session Videos February 22, 2024

In this video, Welch's shared how it leveraged the retail media landscape to refresh its brand and drive relevance.

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How Co-Creation Can Drive Growth, Delight Consumers, and Benefit Our Planet

Conference Session Videos December 4, 2023

In this video, learn how HP's Jose "Pepe" Gorbea humanizes digital packaging technology by educating and inspiring brands with a human-centric communication framework around personalization and sustainability storytelling.

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What Fashion Marketers Need to Consider When Expanding Their Affiliate Programs Internationally

Leading Edge November 14, 2023

As so many companies can attest, affiliate and partner marketing programs can generate tremendous ROI and serve as a core monetization method within a company’s broader portfolio. One way to make the most of this opportunity is to expand such efforts in a multinational capacity. This global orientation is especially useful for the aspirational fashion marketer — namely those inclined to follow the playbook of luxury brands who’ve gone all in on partnership marketing.

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Bai Saigon Launched a Limited-Edition Pack to Reinforce its Vietnamese Roots

Smarties Awards July 24, 2023

Bai Saigon created a 63-pack of beer, representing 63 Vietnamese provinces, to reinforce its position as a Vietnamese company.

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This Vietnamese Beer Brand Celebrated Provincial Pride for the Tet Holiday

Smarties Awards July 24, 2023

Vietnamese beer brand Bia Saigon created individualized packaging to celebrate each of the country’s provinces during the celebratory season of Tet. This packaging went on to provide the basis for geo-targeted mobile ads designed to inspire local pride at a time when not everyone was able to travel back home to their native city.

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The Market for Alcohol-Free Drinks Is Getting Frothy

Trends and Technology April 14, 2023

The market for nonalcoholic drinks is going like gangbusters, with 70-plus products introduced between 2021 and 2022 alone. The growth comes as more people focus on health and wellness in the wake of the pandemic. But as they ramp up production, marketers face myriad challenges promoting a product category with which many consumers have little familiarity.

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Amplifying Brand Purpose with Personalized Packaging

Conference Session Videos March 21, 2023

In this video, HP’s Jose Gorbea offered numerous examples of companies that have effectively communicated their brand purpose using an individuated approach to designing packaging.

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