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Search returned: 51 document(s).
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More Human than Human: Brand Characters and Mascots
ASK Answers June 20, 2024How effective are brand characters and mascots in ads?
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Refreshing Pepsi: Unveiling a Bold New Logo
In-House Excellence Awards May 27, 2024PepsiCo’s in-house content studio built awareness and familiarity for Pepsi’s new logo and visual identity system through a series of dynamic commercials, ensuring consumers would recognize the refreshed design on store shelves, in restaurants, and wherever else they enjoy Pepsi products.
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Marketing News Quiz for May 11, 2024
Marketing News Quiz May 11, 2024In this week's marketing news quiz: sustainable laundry detergent, the ongoing TikTok legal battle, updated Amazon Prime Video ad formats, and more.
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What the Ad Industry Needs to Know about Quebec's Bill 96
Event Recaps May 7, 2024Gowling WLG’s Melissa Tehrani uncovered key provisions related to Quebec’s Bill 96, which reaffirms French as the official language of the Canadian province and creates several advertising regulations that brand marketers need to know.
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Direct Mail Marketing
ASK Answers March 13, 2024What are some trends and best practices for direct mail marketing?
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The RMN Era: Re-Introducing Welch’s in the Time of RMNs
Event Recaps February 22, 2024Welch's shared how it leveraged the retail media landscape to refresh its brand and drive relevance.
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The RMN Era: Re-Introducing Welch’s in the Time of RMNs
Conference Session Videos February 22, 2024In this video, Welch's shared how it leveraged the retail media landscape to refresh its brand and drive relevance.
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How Co-Creation Can Drive Growth, Delight Consumers, and Benefit Our Planet
Conference Session Videos December 4, 2023In this video, learn how HP's Jose "Pepe" Gorbea humanizes digital packaging technology by educating and inspiring brands with a human-centric communication framework around personalization and sustainability storytelling.
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What Fashion Marketers Need to Consider When Expanding Their Affiliate Programs Internationally
Industry Insights November 14, 2023As so many companies can attest, affiliate and partner marketing programs can generate tremendous ROI and serve as a core monetization method within a company’s broader portfolio. One way to make the most of this opportunity is to expand such efforts in a multinational capacity. This global orientation is especially useful for the aspirational fashion marketer — namely those inclined to follow the playbook of luxury brands who’ve gone all in on partnership marketing.
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Bai Saigon Launched a Limited-Edition Pack to Reinforce its Vietnamese Roots
Smarties Awards July 24, 2023Bai Saigon created a 63-pack of beer, representing 63 Vietnamese provinces, to reinforce its position as a Vietnamese company.
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This Vietnamese Beer Brand Celebrated Provincial Pride for the Tet Holiday
Smarties Awards July 24, 2023Vietnamese beer brand Bia Saigon created individualized packaging to celebrate each of the country’s provinces during the celebratory season of Tet. This packaging went on to provide the basis for geo-targeted mobile ads designed to inspire local pride at a time when not everyone was able to travel back home to their native city.
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Customer Journey Maps
ASK Answers June 27, 2023How can I utilize customer journey maps to best connect with consumers?
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The Market for Alcohol-Free Drinks Is Getting Frothy
B2C April 14, 2023The market for nonalcoholic drinks is going like gangbusters, with 70-plus products introduced between 2021 and 2022 alone. The growth comes as more people focus on health and wellness in the wake of the pandemic. But as they ramp up production, marketers face myriad challenges promoting a product category with which many consumers have little familiarity.
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Amplifying Brand Purpose with Personalized Packaging
Conference Session Videos March 21, 2023In this video, HP’s Jose Gorbea offered numerous examples of companies that have effectively communicated their brand purpose using an individuated approach to designing packaging.
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The Importance of Using Multiple Data Sources When Building Direct Mail Audience Lists
Industry Insights January 11, 2023More than ever, your potential customers want to be recognized. The challenge lies in identifying just who your best potential customers are, so you can effectively target them with your direct mail campaigns.
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Upwork Created a Coffee Line with Packaging That Doubled as a Portfolio for Freelancers
In-House Excellence Awards September 26, 2022To celebrate International Coffee Day, Upwork created a signature coffee line with packaging that doubled as a portfolio for freelancers available for hire on its platform.
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eos Capitalizes on an Endorsement of its Shave Cream on TikTok
REGGIE Awards April 21, 2022eos took advantage of a TikTok endorsement to ignite a viral appetite for its shave cream across social media.
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How Brands Enhance Their Sustainability Efforts
Champions of Growth Podcast April 19, 2022In the latest episode of Champions of Growth, Procter & Gamble's Virginie Helias speaks with host Matthew Schwartz about how brands and organizations can enhance their sustainability efforts and develop a corporate framework, so environmentalism is built into the organization and not bolted on.
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Reinventing a Brand to Be Driven by Purpose
Event Recaps April 13, 2022Pet food company Canidae turned a disconnected house of brands into a branded house driven by purpose.
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Reinventing a Brand to Be Driven by Purpose
Conference Session Videos April 13, 2022In this video, learn how pet food company Canidae turned a disconnected house of brands into a branded house driven by purpose.
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