Mountain Dew Recruits Seal for Bubbly Super Bowl Ad | ANA

Mountain Dew Recruits Seal for Bubbly Super Bowl Ad

The spot plays into the growing trend of ads with an eccentric bent

In a new a Super Bowl ad, Seal and rapper Becky G take a portal-traveling ride fueled by Mountain Dew's Baja Blast. The ad, featuring Seal singing a Mountain Dew-ified version of his classic song "Kiss from a Rose," leans into a kind of weirdness for ad creative that's holding growing appeal for consumers.