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Search returned: 145 document(s).
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This Brand Gave a Masterclass in Executing an Effective Loyalty Program
B2 Awards June 30, 2024Fatima Fertilizers Pvt. Ltd. launched a loyalty program that drove higher profits and increased market share.
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PENN Entertainment Drove Loyalty Adoption Through the Power of Second Chances
REGGIE Awards April 28, 2024To increase adoption of and engagement with its rewards platform, PENN Entertainment created a campaign that prompted users to imagine what they would do if they could go back and give a piece of advice to their past selves.
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How BMO Reduced Attrition, Increased Revenue, and Helped Customers Make Real Financial Progress
REGGIE Awards April 28, 2024Rather than persuading customers to use their credit card through traditional promotional offers, Bank of Montreal (BMO) created a program to better understand their needs and match them with a personalized card transfer offer.
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Anytime Fitness Generated Big-Game-Size Buzz Without a Super Bowl Ad
REGGIE Awards April 17, 2024Anytime Fitness couldn’t afford to buy a $7 million Super Bowl ad, so the brand subverted conventions by hijacking the Super Bowl without an ad, turning the Big Game into a big game of bingo. The effort significantly surpassed all internal goals, tangibly built the brand, and contributed to increased revenue.
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This Group Hit the Jackpot by Leveraging New Jersey’s Passion for Debate
REGGIE Awards April 17, 2024With campaign creative that centered around one of New Jersey’s most popular debates, the Northstar New Jersey Lottery Group was able to flip the script and turn a typically slow summer season into a business jackpot.
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Blaze Pizza Leverages Data to Shape Loyalty Offers
REGGIE Awards April 17, 2024Blaze Pizza needed to boost August sales by 8 to 10 percent. The solution involved a segmented "month of offers" for loyalty members, leveraging the loyalty management platform’s segments and communicating via email and push. The effort’s data-driven strategies led to a 15 percent sales lift, surpassing the goal.
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Deepening the Relationship: The Loyalty Experience Program’s Role at The Fresh Market
Event Recaps March 28, 2024Jeff Snyder, director of loyalty and email marketing at The Fresh Market, provided an overview of the brand’s loyalty program, including its background and how the brand is leveraging customer data.
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How e.l.f. Beauty Built a Powerful Loyalty Program
Event Recaps March 28, 2024Shannon Lewis, senior manager of CRM and loyalty at e.l.f. Beauty, provided an overview of her brand’s highly successful loyalty program, covering the four main principles that power the program and activations e.l.f. has launched to support those principles.
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Loyalty: What Customers Really Want
Knowledge Partners February 16, 2024TMS shares the results of a proprietary study on loyalty that used qualitative and quantitative research in the U.S. and U.K. to find out from customers what they thought about loyalty programs and what they want and expect out of loyalty programs. The study spoke to 978 consumers in the U.S. and U.K.
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Advocacy and Loyalty Vendor Evaluation
Tools January 11, 2024Use this matrix to compare Advocacy and Loyalty platforms based on your requirements.
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Advocacy and Loyalty Vendors Matrix
Tools January 11, 2024Use this matrix to obtain information about key vendors in the Advocacy and Loyalty technology space.
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Customer Advocate Database
Tools January 11, 2024Use this database to template to track your customer advocates by key information, levels of engagement and referrals.
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Brand Loyalty Advantage
Tools January 7, 2024Read this guide to learn how to increase your brand awareness and how to ensure your customers stay loyal to your business.
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Advocacy and Loyalty Technology Overview
Tools January 7, 2024Our Advocacy and Loyalty Technology Overview highlights the Advocacy and Loyalty technology space at a high-level.
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Shopper Marketing Contest Best Practices Checklist
Tools January 1, 2024Use our checklist to ensure you are leveraging best practices for your shopper marketing contest.
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Shopper Marketing Coupon Best Practices Checklist
Tools January 1, 2024Use our checklist to ensure you are leveraging best practices for your shopper marketing coupon campaign.
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How Retailers Can Make Better Connections with More Shoppers
Industry Insights November 29, 2023The weeks leading up to the holidays can be stressful for retail marketers desperate to hit their goals, and that can lead many to throw good money after bad tactics to gain some quick traction. A common example is the focus on reach. Too many retail marketers focus on acquiring customer contact information (usually email addresses) to get in front of net new shoppers and hit acquisition goals without any focus on the relevant data that can help them turn those email addresses (read: shoppers) into first-time buyers.
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A Quick Take on Sponsorship Agreements and Partnerships
Event Recaps November 16, 2023Speakers discussed the key business and legal issues entities encounter when looking for sponsorship opportunities, selecting appropriate brand partnerships, and negotiating agreements that meet the needs of both the sponsored and the sponsor.
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Do Marketers Go Big for the Holidays?
B2C September 15, 2023Most people will be watching their wallets during the 2023 holidays, with more than half of consumers (53 percent) saying inflation will have a moderate or significant impact on their spending. To ensure that they are buying wisely, consumers are demanding more from brands and retailers. They want flexible return policies, discounts, loyalty programs, and the capability to buy online and pick up in-store.
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How Panera Bread Leveraged AI to Supercharge Its Loyalty Program
Event Recaps September 12, 2023Catherine Thacker, senior director of customer engagement at Panera Bread, shared how she and her team have leveraged AI-powered personalization to drive higher frequency and improved retention among members of the brand’s loyalty program.
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