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New Choice Hotel Ad Campaign Highlights Additional Consumer Benefits
Marketing News January 16, 2025A new campaign from Choice Hotels, featuring comedian and actor Keegan-Michael Key, invites travelers to enhance their trip experience through the company's host of added benefits, including better hotel views and reasonable prices.
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The Power of Mover Trigger Marketing Campaigns
Partner Content January 14, 2025The moving journey is hectic, so trigger campaigns provide consumers with relevant offers while the need for goods and services related to relocating is top of mind. As a direct result, marketers who run trigger campaigns achieve greater return on their marketing investment than those running traditional marketing campaigns.
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Brand Loyalty Advantage
Tools January 1, 2025Read this guide to learn how to increase your brand awareness and how to ensure your customers stay loyal to your business.
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Advocacy and Loyalty Technology Overview
Tools January 1, 2025Our Advocacy and Loyalty Technology Overview highlights the Advocacy and Loyalty technology space at a high-level.
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Advocacy and Loyalty Vendor Evaluation
Tools January 1, 2025Use this matrix to compare Advocacy and Loyalty platforms based on your requirements.
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Advocacy and Loyalty Vendors Matrix
Tools January 1, 2025Use this matrix to obtain information about key vendors in the Advocacy and Loyalty technology space.
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Customer Advocate Database
Tools January 1, 2025Use this database to template to track your customer advocates by key information, levels of engagement and referrals.
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Shopper Marketing Contest Best Practices Checklist
Tools January 1, 2025Use our checklist to ensure you are leveraging best practices for your shopper marketing contest.
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Shopper Marketing Coupon Best Practices Checklist
Tools January 1, 2025Use our checklist to ensure you are leveraging best practices for your shopper marketing coupon campaign.
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Sabrina Carpenter Helps Dunkin' 'Shake That Ess'' In New Campaign
Marketing News December 31, 2024In a new ad for Dunkin', Sabrina Carpenter surveys a room of people eagerly making iced espressos. The singer is teaming up with the brand for a special version of the drink available for a limited time.
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Nike Will Emphasize Brand-Building In New Effort to Drive Growth
Marketing News December 26, 2024Nike says it's dialing up spending on branding and reducing spending on performance marketing. Branding, or showing what a company stands for rather than just making money, is becoming a much bigger consideration for brands of all stripes. The challenge for marketers is how to convert the benefits of branding into metrics that the C-suite will understand.
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All In: Sweepstakes and Contests in the Age of Ubiquitous Betting
Event Recaps November 11, 2024Reed Smith and the Miami Heat examined sweepstakes and contest regulations in an era of widespread legalized gambling. The speakers explored key legal distinctions between promotional games and gambling, focusing on recent case law developments and enforcement actions that shape how marketers must structure their promotions.
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Editor Highlights: ANA's Loyalty Report, Sustainability Tips, and Identity Data
Pulse November 8, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Loyalty Marketing: Key Takeaways from the Latest ANA Report
Pulse November 6, 2024Below are the key highlights and actionable next steps presented in ANA's new report that you can take to optimize your loyalty program.
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Loyalty Marketing: The Good, The Bad, and The Ugly
Pulse November 5, 2024Back in June in Cannes, Jack Myers of MediaVillage moderated a panel on the topic of loyalty marketing and more specifically, fraud in loyalty marketing. That was the beginning of a new partnership between ANA and HUMAN, a leading cybersecurity company. You can read about that panel here. We’ve been busy since then and are now releasing the comprehensive report, “Loyalty Marketing: The Good, the Bad, and the Ugly.”
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Loyalty Marketing: The Good, the Bad, and the Ugly
Research Reports October 30, 2024Loyalty marketing rewards customers for their repeat purchases or interactions with a brand. While there is clear “good” in loyalty programs, there are also “bad” and “ugly” characteristics. The paper provides guidance for protecting loyalty programs.
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Editor Highlights: B2B, SEO, and Loyalty Programs
Pulse October 25, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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System 1 Thinking: Why It Matters for Your Brand Strategy
Knowledge Partners October 11, 2024Brandtrust founder Daryl Travis explains why brands can’t overlook consumers’ “nonconscious” behaviors.
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Unlocking the Value of Loyalty: Strategies for Success
Event Recaps October 10, 2024Team members at Acxiom discussed strategies for launching and managing a successful loyalty program, covering the value that loyalty programs can bring to your business, case studies from brands that are doing loyalty well, and some best practices.
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Legal Risks and Rewards of Gift Card and Loyalty Programs
Webinar Rewinds October 8, 2024Gift cards and loyalty programs are notoriously heavily regulated, but their popularity with consumers can make them an important part of marketing plans. In this webinar, speakers from Venable LLP discussed of the laws regulating gift cards and loyalty programs and the risks and “rewards” of offering them.
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