Search Results for All Content (access may be restricted)
Search returned: 167 document(s).
-
Editor Highlights: ANA's Loyalty Report, Sustainability Tips, and Identity Data
Pulse November 8, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
view -
Loyalty Marketing: Key Takeaways from the Latest ANA Report
Pulse November 6, 2024Below are the key highlights and actionable next steps presented in ANA's new report that you can take to optimize your loyalty program.
view -
Loyalty Marketing: The Good, The Bad, and The Ugly
Pulse November 5, 2024Back in June in Cannes, Jack Myers of MediaVillage moderated a panel on the topic of loyalty marketing and more specifically, fraud in loyalty marketing. That was the beginning of a new partnership between ANA and HUMAN, a leading cybersecurity company. You can read about that panel here. We’ve been busy since then and are now releasing the comprehensive report, “Loyalty Marketing: The Good, the Bad, and the Ugly.”
view -
Loyalty Marketing: The Good, the Bad, and the Ugly
Research Reports October 30, 2024Loyalty marketing rewards customers for their repeat purchases or interactions with a brand. While there is clear “good” in loyalty programs, there are also “bad” and “ugly” characteristics. The paper provides guidance for protecting loyalty programs.
view -
Editor Highlights: B2B, SEO, and Loyalty Programs
Pulse October 25, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
view -
System 1 Thinking: Why It Matters for Your Brand Strategy
Knowledge Partners October 11, 2024Brandtrust founder Daryl Travis explains why brands can’t overlook consumers’ “nonconscious” behaviors.
view -
Unlocking the Value of Loyalty: Strategies for Success
Event Recaps October 10, 2024Team members at Acxiom discussed strategies for launching and managing a successful loyalty program, covering the value that loyalty programs can bring to your business, case studies from brands that are doing loyalty well, and some best practices.
view -
Legal Risks and Rewards of Gift Card and Loyalty Programs
Webinar Rewinds October 8, 2024Gift cards and loyalty programs are notoriously heavily regulated, but their popularity with consumers can make them an important part of marketing plans. In this webinar, speakers from Venable LLP discussed of the laws regulating gift cards and loyalty programs and the risks and “rewards” of offering them.
view -
This Restaurant Chain Enhanced Loyalty with an Aggressive Test-and-Learn Approach
Smarties Awards September 30, 2024Blaze Pizza, with the help of Response Labs, undertook a data-fueled experiment to supercharge its loyalty program.
view -
Abbott Revolutionizes Traditional Trade in Vietnam with a Data Program to Assist Retailers
Smarties Awards September 30, 2024Abbott created a data-collection program that gave retailers in Vietnam the power of first-party data analysis normally the province of large and sophisticated organizations.
view -
This Grocery Chain Souped Up Its Loyalty Program
Smarties Awards September 30, 2024Carrefour, a European grocery and convenience store chain, enhanced its loyalty program’s ability to attract and serve members with a smart investment in data technology.
view -
Fanta Creates an Interactive Flavor Hunt in Turkey
Smarties Awards September 30, 2024Fanta integrated an interactive digital and OOH experience for its campaign to unveil new flavors.
view -
Dubai Hotel Reimagines Iconic ’90s Hit for Summer Promotions
Smarties Awards September 30, 2024Yas Island used a recognizable and nostalgic hit song with new lyrics across media channels to promote its attractions and offers.
view -
How Techcombank’s Fictional Celebrity Made It the No. 1 Bank App in Vietnam
Smarties Awards September 30, 2024Techcombank drove awareness of its cash-deposit promotion by creating a fictional branded celebrity, two music videos, in-app gamified integrations and more, differentiating the bank app from the sea of sameness prevalent across its competitors’ marketing.
view -
Using Targeted Coupons to Drive Trial of Nestlé’s New Brand
Event Recaps September 18, 2024After launching Maison Perrier, Nestlé partnered with 84.51° to migrate its most loyal Perrier customers to the new brand.
view -
Do Fast-Food Brands Need to Flip the Script?
Trends and Technology August 23, 2024With consumers dining out less frequently due to prolonged inflation, fast-food chains find themselves at a crossroads. Brands that can successfully blend competitive pricing, technological innovation, and a comprehensive approach to defining value stand the best chance of thriving in a competitive business environment.
view -
Engaging with Value and Delivering More of It
Event Recaps August 14, 2024Kelly McKay from The Krazy Coupon Lady shared research providing crucial insights into consumer shopping behaviors, promotional preferences, and effective strategies for brands to deliver value across generations in an era of rising prices and tightening budgets.
view -
7-Eleven’s Journey to Customer Obsession
Event Recaps August 14, 2024Gary Long from 7-Eleven discussed the company's transformative journey in leveraging customer data and analytics to drive business decisions and enhance customer experiences in the convenience store industry.
view -
Legal Developments in Sweepstakes, Charitable Promotions, Loyalty Programs, and Other Promotions Topics
Event Recaps July 24, 2024Representatives from Venable LLP discussed new laws and regulations related to sweepstakes, prize promotions, and loyalty programs, as well as potential legal issues that can arise when these tactics integrate cutting-edge technologies.
view -
Domino's Bold Digital Transformation
Conference Session Videos July 18, 2024In this video, Domino’s explored how its culture of innovation is inspired by customer tensions.
view