TeamSnap: How to Score Big with Youth Sports Parents | ANA

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How to Score Big with Youth Sports Parents

What marketers can learn from the brands winning over the parents of young athletes

TeamSnap data shows youth sports parents are looking for brands that are cost effective. When it comes to snack preferences and choosing the right half-time crunch or post-game pick-me-up, the parents TeamSnap surveyed say they would choose price over quality.