Flashtalking: Advertisers Must Get on the Right Side of Privacy | ANA

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Advertisers Must Get on the Right Side of Privacy

The industry is headed in the wrong direction when it comes to protecting consumers

Brands and organizations already know that walled gardens have exploited and distorted privacy for their own ends. On the open web, the choice is up to marketers whether they’ll do the same. Cutting corners and seeking loopholes around privacy principles will only further undermine consumer trust.