Kantar: The Dynamics Shaping the 2020 Election Effect Brand Marketing Too | ANA

PARTNER CONTRIBUTION

The Dynamics Shaping the 2020 Election Affect Brand Marketing Too

The mood of the country has changed — and brands must respond in kind

As more and more people look to brands to affect positive social change, companies that demonstrate leadership, confidence, responsibility, and, above all, safety, are likely to be rewarded.