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The Attraction of Cultural Magnetism
How brands like New Balance, Delta Air Lines, Michelob ULTRA, and Wendy’s are building lasting connections with their core consumers
Being relevant only gets a brand into the consideration set and means competing on price with competitors. But brands with a cultural magnetism create their own gravity beyond the functional dynamics of their category, resulting in a far deeper customer advocacy. Here’s how brands like New Balance, Delta Air Lines, Michelob ULTRA, and Wendy’s use brand magnetism to build lasting connections with their customers.
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