mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20VMLY%26R%3A%20The%20Attraction%20of%20Cultural%20Magnetism%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmagazines%2Fshow%2Fid%2Fforward-2020-01-vmlyr-the-attraction-of-cultural-magnetism%0A%0ABeing%20relevant%20only%20gets%20a%20brand%20into%20the%20consideration%20set%20and%20means%20competing%20on%20price%20with%20competitors.%20But%20brands%20with%20a%20cultural%20magnetism%20create%20their%20own%20gravity%20beyond%20the%20functional%20dynamics%20of%20their%20category%2C%20resulting%20in%20a%20far%20deeper%20customer%20advocacy.%20Here%E2%80%99s%20how%20brands%20like%20New%20Balance%2C%20Delta%20Air%20Lines%2C%20Michelob%20ULTRA%2C%20and%20Wendy%E2%80%99s%20use%20brand%20magnetism%20to%20build%20lasting%20connections%20with%20their%20customers.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A