Marketers Must Be More Agile
B2B companies develop flexible planning strategies as radical changes in the market start to emerge
Long-term planning may be turning into a bit of an oxymoron due to the furious pace of change among B2B customers and prospects. However, marketers still need vision when it comes to preparing for the future, as the B2B terrain is shaping up to look radically different just a few years from now, a recent study reveals.
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