Many B2B Brands See Themselves As Ethical — Do Their Customers?
A new survey from Forrester finds a gap between how favorably businesses view themselves and how their customers do
B2B marketers see themselves as more ethical and honest than average, according to a recent Forrester survey. However, separate studies show that people have a different take, causing a trust gap within vertical sectors. To start to close the gap, B2B organizations need to conduct a comprehensive assessment of their brand and figure out where the weak spots lie.
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