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ANA Introduces New Certification Program

Rigorous Online Curriculum Will Keep Marketers Current

NEW YORK (Feb. 27, 2019) — The ANA (Association of National Advertisers) today introduced a new certification program designed to arm marketers with a clear understanding of all aspects of today’s complex marketing industry and provide the skills to navigate it.

The initiative, called the Certified ANA Marketing Professional (CAMP) program, combines comprehensive brand marketing strategies with customer-centric techniques to help marketers elevate their skills and facilitate growth for themselves and their companies.

CAMP is a rigorous, 35-hour online, self-paced certification program that has been developed specifically for ANA members. With curriculum developed by a core group of subject matter experts, it covers the entire marketing process, from brand strategy to brand activation to marketing implementation across digital, direct, and analytic applications. CAMP represents a broad spectrum of marketing activities and skills that every marketer needs to understand in order to succeed.

“ANA members understand the importance of driving growth,” ANA CEO Bob Liodice said. “CAMP offers them access to a curated development program that provides a solid foundation to drive individual professional growth, which in turn will lead to growth for their organizations and our industry.”

CAMP is designed for junior and mid-level marketers and their teams who want a more complete understanding of the entire marketing process and the roles they can play in the overall marketing industry. The program will help marketing managers ensure that their teams are equally equipped with a common currency to enhance overall productivity and improve their ability to problem-solve creatively and quickly.

To earn CAMP certification, applicants must meet the following criteria:

  • Their company must be a current ANA member.
  • They must complete the 35-hour program.
  • They must complete and pass a certification assessment.

CAMP certification lasts for one year. Upon successful completion of the program, applicants have 12 months from their certification date to earn continuing education units via ANA training, conferences, webinars, and other events toward renewal for the subsequent year.

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ABOUT THE ANA

The ANA (Association of National Advertisers) accelerates growth for marketing professionals, brands, and the entire industry. With a mission to shape the future of marketing, the ANA sets the agenda for the industry, connecting its members to unparalleled expertise, industry-leading resources, and an influential global network. Representing over 1,600 companies — including 1,000+ client-side marketers, 600 marketing solutions providers, and 20,000 brands — ANA members collectively influence $400 billion in annual marketing spending. By championing the 12-point ANA Growth Agenda and the CMO Growth Council, the ANA drives actionable change, empowers marketers, shapes the marketing ecosystem, and delivers exceptional experiences at every touchpoint. Since 1910, the ANA has been setting the agenda for industry transformation. It enables marketers to advance their ambitions, make better decisions, and create lasting impact for their organizations and the industry.

MEDIA CONTACT

John Wolfe
ANA
Director of Communications
Office: 212.455.8011
Cell: 914.659.8663
Email: jwolfe@ana.net