2024 ANA In-House Agency Conference

TIME	EVENT DETAILS	LOCATION
Tuesday, May 14, 2024
12:00pm - 6:00pm	REGISTRATION OPENS	Costa Del Sol Foyer (In-Person Only)
2:00pm - 2:10pm	WELCOME REMARKS Marilyn Simeon Director, Studio Agencies Novo Nordisk Peter Viento Director, Head of Creative, Global Marketing Citi	Costa Del Sol A-D (HYBRID)
2:10pm - 2:40pm	ANA PROGRAMMATIC MEDIA SUPPLY CHAIN TRANSPARENCY STUDY & THE BENEFITS OF IN-HOUSING In December 2023, the ANA released the complete Programmatic Media Supply Chain Transparency Study. The key conclusion – about one-quarter of programmatic spend is wasted. The report covers issues including: the optimal number of websites for a campaign, Made for Advertising websites, use of inclusion lists, and the benefits of taking key elements of programmatic in-house. Kimberly-Clark has had great success in-housing its ad-tech contracts for programmatic, which has had economic benefits. This session will cover broad learning from the study and deeper insights on in-housing. Bill Duggan Group Executive Vice President ANA Rachel Mervis Global Programmatic Capability Lead Kimberly-Clark View Event Recap and Related Materials	Costa Del Sol A-D (HYBRID)
2:40pm - 3:10pm	CREATIVE AGILITY: THE IN-HOUSE AGENCY DIFFERENCE In-house agencies are the essential centers of excellence in the marketing organization that can deliver at the speed of culture. It is this “creative agility” that sets in-house agencies apart; the ability to not only execute quickly, but with creativity that makes a significant impact. This is the guiding principle behind The Kitchen, Kraft Heinz’s in-house agency. Hear from Simon Au, executive creative director of The Kitchen, North America, on how he motivates his team to balance speed with substance to create award-winning work. Simon Au Executive Creative Director, The Kitchen, North America KraftHeinz View Event Recap and Related Materials	Costa Del Sol A-D (HYBRID)
3:10pm - 3:25pm	COFFEE BREAK	Costa Del Sol Foyer (In-Person Only)
3:25pm - 3:55pm	99% ALIGNMENT: HOW PROCESS KEEPS THE CREATIVE TEAM FRESH (AND HAPPY) To improve creativity from his in-house team, director Donovan Stohlberg looked inward rather than outward. As part of a multi-year restructuring process, Donovan carefully considered the unique skillsets of his creative team (design and production) and rebuilt their roles to not only best match their proficiencies and interests, but to also match the evolving needs of the business. Here, he will detail the before-and-after story of his in-house creative team remodeling to maximize existing resources. Donovan Stohlberg Director, Internal Agency Securian Financial View Event Recap and Related Materials	Costa Del Sol A-D (HYBRID)
3:55pm - 4:25pm	PREDICT, OPTIMIZE, ACHIEVE: EMPOWERING IN-HOUSE AGENCIES TO AMPLIFY ROI As the brand stewards of their organizations, many in-house agencies bear the responsibility of managing spend, projecting marketing results, and measuring ROI, oftentimes all at once. This session is for the in-house agency leaders eager to take control of forecasting and reporting. Matt Hertig, CEO of ChannelMix, will advise in-house leaders on the best practices of spend optimization, modeling, and resource allocation to help their brands navigate uncertain markets with clear strategic direction. Matt Hertig CEO ChannelMix View Video and Presentation	Costa Del Sol A-D (HYBRID)
4:25pm - 4:55pm	ROUGH EDGES, RICH INSIGHTS A captivating exploration of authentic marketing strategies and the power of purposeful messaging. Join Pamala as she navigates through algorithms, offering practical strategies to redefine the rules and enhance your bottom line behind the camera. Pamala Buzick Kim Executive Director FREE THE WORK View Event Recap and Related Materials	Costa Del Sol A-D (HYBRID)
5:00pm - 6:00pm	WELCOME RECEPTION	Costa Del Sol Terrace (In-Person Only)
7:00pm	DINNER ON YOUR OWN	(IN-PERSON ONLY)
Wednesday, May 15, 2024
7:00am - 7:00pm	REGISTRATION OPENS	Costa Del Sol Foyer (In-Person Only)
7:30am - 8:30am	BREAKFAST (Sponsored by Aquent Studios) BREAKFAST ROUNDTABLE DISCUSSIONS On the second day of the In-House Agency Conference, we are offering six themed and facilitated breakfast discussions on topics including: In-House Use Cases for AI: Jessica Cipolla-Tario, VP, Global Creative Services – Sony Interactive Entertainment and Yvette Steinhardt, Senior Director, Marketing Creative and Production Services, Lilly Marketing Studios – Eli Lilly and Company Creative Process and Workflow: Kim Edwards, VP, Senior Creative Marketing Manager – Cadence Bank Measuring the Financial Value of In-Housing: Chris Hernandez, Art Director – Jones Lang LaSalle (JLL) and Laurie Schiada, AVP Brand Management and Content Development – Humana Talent Acquisition and Retention Strategies: Justin Garrett, Global Head of Brand and Digital Marketing – Broadridge and Eric Smith, Creative Director – Stonyfield Partnership with External Agencies: Molly Kaye, Senior Director, Creative Studio – Northwestern Mutual and Lori Phoenix, Global Agency Alliance Manager – W.L. Gore & Associates Getting Started with In-Housing: Kelly Warkentien, VP, Creative Director – Wolverine Worldwide Conference attendees will have the option to join a themed table and have breakfast with peers knowledgeable about and interested in a similar topic starting at 7:30a.m. It will be an informal discussion that allows attendees to network with each other to start the day. To join a table, simply look towards the front of the breakfast room for the tabletop sign with the breakfast theme you would like to attend. You do not need to register or reserve a seat at your desired table in advance of breakfast.	Costa Del Sol E-H (In-Person Only)
8:00am - 8:20am	BREAKFAST SESSION: HARNESSING GENERATIVE AI THROUGH STRATEGIC AGENCY PARTNERSHIPS: A BLUEPRINT FOR IN-HOUSE CREATIVE LEADERS In-house agency leaders find themselves at a critical juncture with Generative AI, facing high expectations to enhance the scale and quality of creative output while simultaneously achieving significant cost efficiency. In this session, discover how strategic partnerships with AI-enabled agencies can give IHAs access to cutting-edge GenAI tools, drastically reduce production times, and provide the ability to tackle project scopes that would be otherwise unrealistic. Hear practical stories of Aquent Studio’s work with SiriusXM, Starbucks, and Walmart for insights into leading your agency through the AI revolution and producing transformative creative at scale. Corey O’Brien VP - Strategy & Solutions Aquent Studios Nate Barilka ACD/Generative AI Design Lead Aquent Studios	Costa Del Sol E-H (In-Person Only)
8:30am - 9:00am	OPENING REMARKS Bill Duggan Group Executive Vice President ANA Greg Wright Senior Vice President ANA View Video and Presentation	Costa Del Sol A-D (HYBRID)
9:00am - 9:05am	WELCOME REMARKS & HOUSEKEEPING Marilyn Simeon Director, Studio Agencies Novo Nordisk Peter Viento Director, Head of Creative, Global Marketing Citi	Costa Del Sol A-D (HYBRID)
9:05am - 9:40am	THE BEST IN SHOW QUALITIES OF THE AFLAC STUDIO In 2023, The Aflac Studio, in-house creative agency of Aflac, were awarded the ANA In-House Excellence Awards Best in Show for their Sundance Festival film The Park Bench, a film that tells a story we usually don’t see – the health disparities and unique health care challenges that exist in disparate communities. Aflac understands that creating broader awareness around this health and wealth gap and the disparities surrounding medical debt is key to helping Americans who are forced to make difficult health-related decisions every day. Through the lens of The Park Bench, learn how The Aflac Studio is structured to support Aflac’s core business strategies. Jared Martin Head of Studio Aflac View Video and Presentation	Costa Del Sol A-D (HYBRID)
9:40am - 10:15am	LESSONS IN COLLABORATION FROM AN EXTERNAL AGENCY POV The vast majority of companies who have in-house agencies also work with an external agency(ies). These external partners bring invaluable outside perspectives, capabilities that sometimes do not exist in-house, and additional resources and bandwidth to get the collective job done. Building a strong, collaborative partnership across in-house and external teams is critical, though at times easier said than done. Hear senior agency leaders Venables Bell + Partners on the key tenets of a healthy, productive relationship across teams that improves overall work and drives brand goals. Jasmine Clark Head of Strategy Venables Bell + Partners Matt Keats Group Creative Director Venables Bell + Partners View Event Recap and Related Materials	Costa Del Sol A-D (HYBRID)
10:15am - 10:35am	COFFEE BREAK (Sponsored by Cast & Crew)	Costa Del Sol Foyer (In-Person Only)
10:35am - 11:10am	UNLEASHING CONSUMER-LED MARKETING ACTIVATIONS Wolverine Worldwide Vice President of Innovation Kate Pinkham will explore the dynamics of co-locating an in-house agency, consumer insights and trend forecasting group to inspire great creative. Uncover key strategies and collaborative approaches to empower your in-house agency to harness the pulse of consumer trends, fostering innovation and driving impactful marketing campaigns. Kate Pinkham Vice President, Innovation and Insights Wolverine Worldwide Kelly Warkentien VP, Creative Director Wolverine Worldwide View Event Recap	Costa Del Sol A-D (HYBRID)
11:10am - 11:45am	THE RIGHT PEOPLE AND THE RIGHT CHAMPION: HOW THE HATCH GREW ITS IN-HOUSE AGENCY The Hatch was built by connecting disparate silos of creative teams, aligned with a mission to do great creative work that delivers great business results for Cisco. What started as a roster of 400 external agencies shrunk to 40, with The Hatch seeing a greater share of the workload as a result. This B2B in-house evolution is the result of bringing together world-class creatives and strategists, from some of the top agencies across the globe. The rocket fuel came three years ago with a new CMO, who champions creativity as a key component of Cisco’s brand transformation. Patti Cocciolo, VP of global brand marketing, will recount The Hatch’s 8-year journey and the importance of finding the right people and the right growth champion to propel your in-house agency forward. Patti Cocciolo Vice President Global Brand Marketing, Head of The Hatch Cisco View Event Recap and Related Materials	Costa Del Sol A-D (HYBRID)
11:45am - 12:20pm	BEST BUY’S 70,000 SQUARE-FOOT MULTI-MEDIA STUDIO A short drive from Best Buy’s Minneapolis headquarters is Best Buy Studio, a 70,000 square-foot facility that is redefining their in-house capabilities. Complete with sound stages, editor suites, prop rooms and more, it is truly a one-stop shop for in-house production. This substantial investment for the in-house team is an extension of Best Buy’s commitment to driving efficiency across the marketing organization. Heidi Tuneberg Senior Director, Production and Business Affairs, will detail Best Buy’s Studio’s journey from idea to implementation. Heidi Tuneberg Senior Director, Production and Business Affairs Best Buy View Event Recap	Costa Del Sol A-D (HYBRID)
12:20pm - 1:30pm	LUNCH (Sponsored by Brainrider)	Costa Del Sol E-H (In-Person Only)
1:00pm - 1:20pm	LUNCH SESSION: INSIDE JOBS- EMBRACING THE SUPERPOWERS AND ADVANTAGES OF IN-HOUSE TEAMS In-house teams have a front row seat to the product, and a back-of-house look at the data, yet creatives don’t always have the language or tools to express their investment and value with credible, quantifiable results. Join Brainrider CEO, Scott Armstrong for an interview with Erica Akella, Head of Content Operations, Global Business Marketing at Meta, as they look at how in-house creative teams can deploy their superpowers to find creative ways to articulate data and communicate impact to an audience. Discover the benefits of befriending analytics and governance to help tell your story and unlock campaign iteration, amplifying stakeholder communication and trust. Scott Armstrong CEO Brainrider Erica Akella Head of Content Operations, Global Business Marketing Meta	Costa Del Sol E-H (In-Person Only)
1:30pm - 2:05pm	EXPERTLY ABSURD: PERFECTING THE CULTURE OF A CREATIVE TEAM Jeremy Jones, Global Head of Creative and Campaigns at Wink, Intuit Mailchimp’s in-house agency, knows what it takes to lead an award-winning creative team. In this presentation, Jeremy will dive into how organizations can build a dynamic internal team culture that operates at the intersection of creativity and impact. At Wink, creativity isn’t just a buzzword—it’s a guiding principle. Jeremy will discuss what goes into creating work that influences culture, challenges convention, and embraces the cross-section of expert absurdism. Jeremy Jones Global Group Creative Director Intuit Mailchimp View Video	Costa Del Sol A-D (HYBRID)
2:05pm - 2:40pm	AI IS READY, RIGHT NOW, FOR IN-HOUSE CREATIVE AGENCIES The marketing world has been talking about AI’s transformative potential for over a year. Now it’s time to put talk to action. Michael Olaye of R/GA, heralded by AdAge as a leading authority on AI marketing, will illuminate the road ahead for in-house agencies to close the gap on their creative excellence through AI. Here, you will learn the AI tools being used by today’s leading marketers and how they are being applied practically to redefine in-house creative capability. Michael Olaye Senior Vice President, Managing Director– Strategy and Innovation R/GA View Event Recap	Costa Del Sol A-D (HYBRID)
2:40pm - 3:00pm	COFFEE BREAK (Sponsored by Cast & Crew)	Costa Del Sol Foyer (In-Person Only)
3:00pm - 3:35pm	IN-HOUSING THROUGH OFFSHORING: HOW LILLY MARKETING STUDIOS SOURCED TALENT ACROSS THE GLOBE Sourcing offshoring talent can add incredible value to your organization and to your leadership. Lilly Marketing Studios, Eli Lilly’s in-house agency, leverages offshore talent as an enabler of their “follow the sun” strategy to keep projects moving at all hours of the day. Offshore employees are perceived as an extension of Lilly Marketing Studios, seen on equal footing with stateside colleagues. Chris Worden has spent years sourcing talent across the globe, and through it all reinforces a one-team culture that keeps onsite and offshore employees meaningfully connected to each other. Here, Chris will speak about the challenges and opportunities that come with offshoring as well as key performance indicators that are worth measuring to track success. Chris Worden Associate Vice President, Marketing Operations, Lilly Marketing Studios Eli Lilly & Co. View Event Recap and Related Materials	Costa Del Sol A-D (HYBRID)
3:35pm - 4:10pm	TANGIBLE AND INTANGIBLE PILLARS OF IN-HOUSE MEDIA SUCCESS Two years ago, Lenovo assembled a center of excellence (COE) within its global media team with the goal of uncovering greater efficiencies in their online media spend. The COE has produced immediate results for Lenovo, both tangible and intangible, across five key pillars. Rick Corteville, executive leader of the global media COE, will outline the five pillars that Lenovo’s in-house media team was built upon along with the success and learnings they have driven to date. Rick Corteville Executive Lead, Global Media COE Lenovo View Event Recap	Costa Del Sol A-D (HYBRID)
4:10pm - 4:15pm	CLOSING REMARKS	Costa Del Sol A-D (HYBRID)
5:45pm - 7:15pm	ANA IN-HOUSE EXCELLENCE AWARDS RECEPTION Sponsored by XR Extreme Reach - OPEN TO ALL ATTENDEES Enjoy the opportunity to catch-up with friends and colleagues in-person. This reception kicks off an evening of celebrating the incredible creativity and innovation of in-house marketing teams. No one knows your brand better than those in-house.	Costa Del Sol Terrace (In-Person Only)
7:15pm - 9:00pm	ANA IN-HOUSE EXCELLENCE AWARDS GALA Sponsored by XR Extreme Reach - OPEN TO ALL ATTENDEES Grand category prize winners will be announced across 15 main categories for the top in-house teams delivering the best creative, strategic, and growth-driving marketing campaigns of the year. For the first time, we will announce the In-House Leader of the Year, a leading individual who consistently demonstrates excellence in creative and strategic thinking, management of multi-disciplined teams, and thought leadership in their respective industry. The event culminates with the Best in Show and In-House Agency of the Year award announcements, honoring the best in-house work of 2023 as selected by the ANA In-House Excellence Grand Jury. Join us for an evening of dinner, drinks, and to celebrate individuals and organizations that have achieved outstanding success!	Costa Del Sol A-D (HYBRID)
Thursday, May 16, 2024
7:00am - 11:00am	REGISTRATION OPENS	Costa Del Sol Foyer (In-Person Only)
7:30am - 8:30am	BREAKFAST BREAKFAST ROUNDTABLE DISCUSSIONS On the final day of the In-House Agency Conference, we are offering six themed and facilitated breakfast discussions on topics including: In-House Use Cases for AI: Yvette Steinhardt, Senior Director, Marketing Creative and Production Services, Lilly Marketing Studios – Eli Lilly and Company Bringing Media In-House: Rick Corteville, Executive Lead, Global Media COE – Lenovo Inspiring Creative Talent: Chris Hernandez, Art Director – Jones Lang LaSalle (JLL) and Molly Kaye, Senior Director, Creative Studio – Northwestern Mutual Agile Marketing: Laurie Schiada, AVP Brand Management and Content Development – Humana Creative Process and Workflow: Kim Edwards, VP, Senior Creative Marketing Manager – Cadence Bank Getting Started with In-Housing: Eric Smith, Creative Director – Stonyfield Conference attendees will have the option to join a themed table and have breakfast with peers knowledgeable about and interested in a similar topic starting at 7:30a.m. It will be an informal discussion that allows attendees to network with each other to start the day. To join a table, simply look towards the front of the breakfast room for the tabletop sign with the breakfast theme you would like to attend. You do not need to register or reserve a seat at your desired table in advance of breakfast.	Costa Del Sol E-H (In-Person Only)
8:30am - 8:35am	WELCOME REMARKS Marilyn Simeon Director, Studio Agencies Novo Nordisk Peter Viento Director, Head of Creative, Global Marketing Citi	Costa Del Sol A-D (HYBRID)
8:35am - 9:10am	IN-HOUSE, OUT-HOUSE, THROUGH THE HOUSE - THE NEW AGENCY MODEL Checking egos at the door, and embracing the one team, one fight mentality to making great work. Mariota Essery Executive Creative Director DoorDash Eli Velez Managing Director DoorDash View Event Recap and Related Materials	Costa Del Sol A-D (HYBRID)
9:10am - 9:45am	MEASURE THE VALUE OF IN-HOUSE RESOURCES TO YOUR ORGANIZATION BEYOND TIME-TO-MARKET DELIVERY In-House resourcing continues to rise but how do you continue to prove value after the foundation has been set? Especially with regard to in-house media, it is critical to audit channel spend to ensure your media strategy meets KPIs. Boston Scientific’s Britt Wacholz will present the importance of measuring Return on Ad Spend (ROAS) and its effect on resourcing, project prioritization and most importantly, revenue attribution. Brittney Wacholz Senior Digital Marketing Analyst Boston Scientific View Event Recap	Costa Del Sol A-D (HYBRID)
9:45am - 10:20am	SURVIVE AND THRIVE AS AN IN-HOUSE CREATIVE In-house creatives face unique challenges. In this session, Michelle Schoening, associate vice president of marketing communications and design, web content and strategy for Navy Federal Credit Union, will dissect common struggles, commiserate together, and (most importantly) change the narrative on the value we bring to an enterprise. Michelle Schoening Associate Vice President, Marketing Communications and Design Navy Federal Credit Union View Event Recap and Related Materials	Costa Del Sol A-D (HYBRID)
10:20am - 10:40am	COFFEE BREAK	Costa Del Sol Foyer (In-Person Only)
10:40am - 11:15am	KEEPING THE CREDIT(S) IN-HOUSE Join creative leaders Todd Miller of The Cooler@Experian and Ellen Utrecht of MikeTeevee as they share how their partnership supports an in-house agency with full funnel creative ownership. Hear about the role of reputation & trust, the importance of agile production and how an evolution mindset can unlock success for ambitious in-house teams looking to level up. Todd Miller Chief Creative Director The Cooler @ Experian Ellen Utrecht Founder MikeTeeVee View Event Recap and Related Materials	Costa Del Sol A-D (HYBRID)
11:15am - 11:50am	INSIGHTS FROM THE CONVERSATION BOARD The In-House Agency Conference will conclude by reviewing posts made to the Conversation Boards stationed around the conference floor. If you post an in-house marketing challenge or question to the board, our panel of experts will take this time to offer their advice. Moderator: Peter Kenigsberg Director, Brand & Media ANA Jessica Cipolla-Tario Vice President, Global Creative Services Sony Interactive Entertainment Koren Henderson Senior Director, Marketing, Creative Services and Project Management Strategic Education, Inc. Michael Perdigao President, Advertising and Corporate Communications The Wonderful Company View Video	Costa Del Sol A-D (HYBRID)
11:50am - 11:55am	CLOSING REMARKS	Costa Del Sol A-D (HYBRID)

12:00pm
- 6:00pm

REGISTRATION OPENS

Costa Del Sol Foyer (In-Person Only)

2:00pm
- 2:10pm

WELCOME REMARKS

Marilyn Simeon: Director, Studio Agencies Novo Nordisk

Peter Viento

Director, Head of Creative, Global Marketing Citi

Costa Del Sol A-D (HYBRID)

2:10pm
- 2:40pm

ANA PROGRAMMATIC MEDIA SUPPLY CHAIN TRANSPARENCY STUDY & THE BENEFITS OF IN-HOUSING

In December 2023, the ANA released the complete Programmatic Media Supply Chain Transparency Study. The key conclusion – about one-quarter of programmatic spend is wasted. The report covers issues including: the optimal number of websites for a campaign, Made for Advertising websites, use of inclusion lists, and the benefits of taking key elements of programmatic in-house. Kimberly-Clark has had great success in-housing its ad-tech contracts for programmatic, which has had economic benefits. This session will cover broad learning from the study and deeper insights on in-housing.

Bill Duggan: Group Executive Vice President ANA

Rachel Mervis

Global Programmatic Capability Lead Kimberly-Clark

View Event Recap and Related Materials

Costa Del Sol A-D (HYBRID)

2:40pm
- 3:10pm

CREATIVE AGILITY: THE IN-HOUSE AGENCY DIFFERENCE

In-house agencies are the essential centers of excellence in the marketing organization that can deliver at the speed of culture. It is this “creative agility” that sets in-house agencies apart; the ability to not only execute quickly, but with creativity that makes a significant impact. This is the guiding principle behind The Kitchen, Kraft Heinz’s in-house agency. Hear from Simon Au, executive creative director of The Kitchen, North America, on how he motivates his team to balance speed with substance to create award-winning work.

Simon Au: Executive Creative Director, The Kitchen, North America KraftHeinz

View Event Recap and Related Materials

Costa Del Sol A-D (HYBRID)

3:10pm
- 3:25pm

COFFEE BREAK

Costa Del Sol Foyer (In-Person Only)

3:25pm
- 3:55pm

99% ALIGNMENT: HOW PROCESS KEEPS THE CREATIVE TEAM FRESH (AND HAPPY)

To improve creativity from his in-house team, director Donovan Stohlberg looked inward rather than outward. As part of a multi-year restructuring process, Donovan carefully considered the unique skillsets of his creative team (design and production) and rebuilt their roles to not only best match their proficiencies and interests, but to also match the evolving needs of the business. Here, he will detail the before-and-after story of his in-house creative team remodeling to maximize existing resources.

Donovan Stohlberg: Director, Internal Agency Securian Financial

View Event Recap and Related Materials

Costa Del Sol A-D (HYBRID)

3:55pm
- 4:25pm

PREDICT, OPTIMIZE, ACHIEVE: EMPOWERING IN-HOUSE AGENCIES TO AMPLIFY ROI

As the brand stewards of their organizations, many in-house agencies bear the responsibility of managing spend, projecting marketing results, and measuring ROI, oftentimes all at once. This session is for the in-house agency leaders eager to take control of forecasting and reporting. Matt Hertig, CEO of ChannelMix, will advise in-house leaders on the best practices of spend optimization, modeling, and resource allocation to help their brands navigate uncertain markets with clear strategic direction.

Matt Hertig: CEO ChannelMix

View Video and Presentation

Costa Del Sol A-D (HYBRID)

4:25pm
- 4:55pm

ROUGH EDGES, RICH INSIGHTS

A captivating exploration of authentic marketing strategies and the power of purposeful messaging. Join Pamala as she navigates through algorithms, offering practical strategies to redefine the rules and enhance your bottom line behind the camera.

Pamala Buzick Kim: Executive Director FREE THE WORK

View Event Recap and Related Materials

Costa Del Sol A-D (HYBRID)

5:00pm
- 6:00pm

WELCOME RECEPTION

Costa Del Sol Terrace (In-Person Only)

7:00pm

DINNER ON YOUR OWN

(IN-PERSON ONLY)

7:00am
- 7:00pm

REGISTRATION OPENS

Costa Del Sol Foyer (In-Person Only)

7:30am
- 8:30am

BREAKFAST

BREAKFAST ROUNDTABLE DISCUSSIONS

On the second day of the In-House Agency Conference, we are offering six themed and facilitated breakfast discussions on topics including:

In-House Use Cases for AI: Jessica Cipolla-Tario, VP, Global Creative Services – Sony Interactive Entertainment and Yvette Steinhardt, Senior Director, Marketing Creative and Production Services, Lilly Marketing Studios – Eli Lilly and Company
Creative Process and Workflow: Kim Edwards, VP, Senior Creative Marketing Manager – Cadence Bank
Measuring the Financial Value of In-Housing: Chris Hernandez, Art Director – Jones Lang LaSalle (JLL) and Laurie Schiada, AVP Brand Management and Content Development – Humana
Talent Acquisition and Retention Strategies: Justin Garrett, Global Head of Brand and Digital Marketing – Broadridge and Eric Smith, Creative Director – Stonyfield
Partnership with External Agencies: Molly Kaye, Senior Director, Creative Studio – Northwestern Mutual and Lori Phoenix, Global Agency Alliance Manager – W.L. Gore & Associates
Getting Started with In-Housing: Kelly Warkentien, VP, Creative Director – Wolverine Worldwide

Conference attendees will have the option to join a themed table and have breakfast with peers knowledgeable about and interested in a similar topic starting at 7:30a.m. It will be an informal discussion that allows attendees to network with each other to start the day. To join a table, simply look towards the front of the breakfast room for the tabletop sign with the breakfast theme you would like to attend. You do not need to register or reserve a seat at your desired table in advance of breakfast.

Costa Del Sol E-H (In-Person Only)

8:00am
- 8:20am

BREAKFAST SESSION: HARNESSING GENERATIVE AI THROUGH STRATEGIC AGENCY PARTNERSHIPS: A BLUEPRINT FOR IN-HOUSE CREATIVE LEADERS

In-house agency leaders find themselves at a critical juncture with Generative AI, facing high expectations to enhance the scale and quality of creative output while simultaneously achieving significant cost efficiency.

In this session, discover how strategic partnerships with AI-enabled agencies can give IHAs access to cutting-edge GenAI tools, drastically reduce production times, and provide the ability to tackle project scopes that would be otherwise unrealistic. Hear practical stories of Aquent Studio’s work with SiriusXM, Starbucks, and Walmart for insights into leading your agency through the AI revolution and producing transformative creative at scale.

Corey O’Brien: VP - Strategy & Solutions Aquent Studios

Nate Barilka

ACD/Generative AI Design Lead Aquent Studios

Costa Del Sol E-H (In-Person Only)

8:30am
- 9:00am

OPENING REMARKS

Bill Duggan: Group Executive Vice President ANA

Greg Wright

Senior Vice President ANA

View Video and Presentation

Costa Del Sol A-D (HYBRID)

9:00am
- 9:05am

WELCOME REMARKS & HOUSEKEEPING

Marilyn Simeon: Director, Studio Agencies Novo Nordisk

Peter Viento

Director, Head of Creative, Global Marketing Citi

Costa Del Sol A-D (HYBRID)

9:05am
- 9:40am

THE BEST IN SHOW QUALITIES OF THE AFLAC STUDIO

In 2023, The Aflac Studio, in-house creative agency of Aflac, were awarded the ANA In-House Excellence Awards Best in Show for their Sundance Festival film The Park Bench, a film that tells a story we usually don’t see – the health disparities and unique health care challenges that exist in disparate communities. Aflac understands that creating broader awareness around this health and wealth gap and the disparities surrounding medical debt is key to helping Americans who are forced to make difficult health-related decisions every day. Through the lens of The Park Bench, learn how The Aflac Studio is structured to support Aflac’s core business strategies.

Jared Martin: Head of Studio Aflac

View Video and Presentation

Costa Del Sol A-D (HYBRID)

9:40am
- 10:15am

LESSONS IN COLLABORATION FROM AN EXTERNAL AGENCY POV

The vast majority of companies who have in-house agencies also work with an external agency(ies). These external partners bring invaluable outside perspectives, capabilities that sometimes do not exist in-house, and additional resources and bandwidth to get the collective job done. Building a strong, collaborative partnership across in-house and external teams is critical, though at times easier said than done. Hear senior agency leaders Venables Bell + Partners on the key tenets of a healthy, productive relationship across teams that improves overall work and drives brand goals.

Jasmine Clark: Head of Strategy Venables Bell + Partners

Matt Keats

Group Creative Director Venables Bell + Partners

View Event Recap and Related Materials

Costa Del Sol A-D (HYBRID)

10:15am
- 10:35am

COFFEE BREAK

Costa Del Sol Foyer (In-Person Only)

10:35am
- 11:10am

UNLEASHING CONSUMER-LED MARKETING ACTIVATIONS

Wolverine Worldwide Vice President of Innovation Kate Pinkham will explore the dynamics of co-locating an in-house agency, consumer insights and trend forecasting group to inspire great creative. Uncover key strategies and collaborative approaches to empower your in-house agency to harness the pulse of consumer trends, fostering innovation and driving impactful marketing campaigns.

Kate Pinkham: Vice President, Innovation and Insights Wolverine Worldwide

Kelly Warkentien

VP, Creative Director Wolverine Worldwide

View Event Recap

Costa Del Sol A-D (HYBRID)

11:10am
- 11:45am

THE RIGHT PEOPLE AND THE RIGHT CHAMPION: HOW THE HATCH GREW ITS IN-HOUSE AGENCY

The Hatch was built by connecting disparate silos of creative teams, aligned with a mission to do great creative work that delivers great business results for Cisco. What started as a roster of 400 external agencies shrunk to 40, with The Hatch seeing a greater share of the workload as a result. This B2B in-house evolution is the result of bringing together world-class creatives and strategists, from some of the top agencies across the globe. The rocket fuel came three years ago with a new CMO, who champions creativity as a key component of Cisco’s brand transformation. Patti Cocciolo, VP of global brand marketing, will recount The Hatch’s 8-year journey and the importance of finding the right people and the right growth champion to propel your in-house agency forward.

Patti Cocciolo: Vice President Global Brand Marketing, Head of The Hatch Cisco

View Event Recap and Related Materials

Costa Del Sol A-D (HYBRID)

11:45am
- 12:20pm

BEST BUY’S 70,000 SQUARE-FOOT MULTI-MEDIA STUDIO

A short drive from Best Buy’s Minneapolis headquarters is Best Buy Studio, a 70,000 square-foot facility that is redefining their in-house capabilities. Complete with sound stages, editor suites, prop rooms and more, it is truly a one-stop shop for in-house production. This substantial investment for the in-house team is an extension of Best Buy’s commitment to driving efficiency across the marketing organization. Heidi Tuneberg Senior Director, Production and Business Affairs, will detail Best Buy’s Studio’s journey from idea to implementation.

Heidi Tuneberg: Senior Director, Production and Business Affairs Best Buy

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Costa Del Sol A-D (HYBRID)

12:20pm
- 1:30pm

LUNCH

Costa Del Sol E-H (In-Person Only)

1:00pm
- 1:20pm

LUNCH SESSION: INSIDE JOBS- EMBRACING THE SUPERPOWERS AND ADVANTAGES OF IN-HOUSE TEAMS

In-house teams have a front row seat to the product, and a back-of-house look at the data, yet creatives don’t always have the language or tools to express their investment and value with credible, quantifiable results. Join Brainrider CEO, Scott Armstrong for an interview with Erica Akella, Head of Content Operations, Global Business Marketing at Meta, as they look at how in-house creative teams can deploy their superpowers to find creative ways to articulate data and communicate impact to an audience. Discover the benefits of befriending analytics and governance to help tell your story and unlock campaign iteration, amplifying stakeholder communication and trust.

Scott Armstrong: CEO Brainrider

Erica Akella

Head of Content Operations, Global Business Marketing Meta

Costa Del Sol E-H (In-Person Only)

1:30pm
- 2:05pm

EXPERTLY ABSURD: PERFECTING THE CULTURE OF A CREATIVE TEAM

Jeremy Jones, Global Head of Creative and Campaigns at Wink, Intuit Mailchimp’s in-house agency, knows what it takes to lead an award-winning creative team. In this presentation, Jeremy will dive into how organizations can build a dynamic internal team culture that operates at the intersection of creativity and impact. At Wink, creativity isn’t just a buzzword—it’s a guiding principle. Jeremy will discuss what goes into creating work that influences culture, challenges convention, and embraces the cross-section of expert absurdism.

Jeremy Jones: Global Group Creative Director Intuit Mailchimp

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Costa Del Sol A-D (HYBRID)

2:05pm
- 2:40pm

AI IS READY, RIGHT NOW, FOR IN-HOUSE CREATIVE AGENCIES

The marketing world has been talking about AI’s transformative potential for over a year. Now it’s time to put talk to action. Michael Olaye of R/GA, heralded by AdAge as a leading authority on AI marketing, will illuminate the road ahead for in-house agencies to close the gap on their creative excellence through AI. Here, you will learn the AI tools being used by today’s leading marketers and how they are being applied practically to redefine in-house creative capability.

Michael Olaye: Senior Vice President, Managing Director– Strategy and Innovation R/GA

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Costa Del Sol A-D (HYBRID)

2:40pm
- 3:00pm

COFFEE BREAK

Costa Del Sol Foyer (In-Person Only)

3:00pm
- 3:35pm

IN-HOUSING THROUGH OFFSHORING: HOW LILLY MARKETING STUDIOS SOURCED TALENT ACROSS THE GLOBE

Sourcing offshoring talent can add incredible value to your organization and to your leadership. Lilly Marketing Studios, Eli Lilly’s in-house agency, leverages offshore talent as an enabler of their “follow the sun” strategy to keep projects moving at all hours of the day. Offshore employees are perceived as an extension of Lilly Marketing Studios, seen on equal footing with stateside colleagues. Chris Worden has spent years sourcing talent across the globe, and through it all reinforces a one-team culture that keeps onsite and offshore employees meaningfully connected to each other. Here, Chris will speak about the challenges and opportunities that come with offshoring as well as key performance indicators that are worth measuring to track success.

Chris Worden: Associate Vice President, Marketing Operations, Lilly Marketing Studios Eli Lilly & Co.

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Costa Del Sol A-D (HYBRID)

3:35pm
- 4:10pm

TANGIBLE AND INTANGIBLE PILLARS OF IN-HOUSE MEDIA SUCCESS

Two years ago, Lenovo assembled a center of excellence (COE) within its global media team with the goal of uncovering greater efficiencies in their online media spend. The COE has produced immediate results for Lenovo, both tangible and intangible, across five key pillars. Rick Corteville, executive leader of the global media COE, will outline the five pillars that Lenovo’s in-house media team was built upon along with the success and learnings they have driven to date.

Rick Corteville: Executive Lead, Global Media COE Lenovo

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Costa Del Sol A-D (HYBRID)

4:10pm
- 4:15pm

CLOSING REMARKS

Costa Del Sol A-D (HYBRID)

5:45pm
- 7:15pm

ANA IN-HOUSE EXCELLENCE AWARDS RECEPTION Sponsored by XR Extreme Reach - OPEN TO ALL ATTENDEES

Enjoy the opportunity to catch-up with friends and colleagues in-person. This reception kicks off an evening of celebrating the incredible creativity and innovation of in-house marketing teams. No one knows your brand better than those in-house.

Costa Del Sol Terrace (In-Person Only)

7:15pm
- 9:00pm

ANA IN-HOUSE EXCELLENCE AWARDS GALA Sponsored by XR Extreme Reach - OPEN TO ALL ATTENDEES

Grand category prize winners will be announced across 15 main categories for the top in-house teams delivering the best creative, strategic, and growth-driving marketing campaigns of the year. For the first time, we will announce the In-House Leader of the Year, a leading individual who consistently demonstrates excellence in creative and strategic thinking, management of multi-disciplined teams, and thought leadership in their respective industry. The event culminates with the Best in Show and In-House Agency of the Year award announcements, honoring the best in-house work of 2023 as selected by the ANA In-House Excellence Grand Jury.

Join us for an evening of dinner, drinks, and to celebrate individuals and organizations that have achieved outstanding success!

Costa Del Sol A-D (HYBRID)

7:00am
- 11:00am

REGISTRATION OPENS

Costa Del Sol Foyer (In-Person Only)

7:30am
- 8:30am

BREAKFAST

BREAKFAST ROUNDTABLE DISCUSSIONS

On the final day of the In-House Agency Conference, we are offering six themed and facilitated breakfast discussions on topics including:

In-House Use Cases for AI: Yvette Steinhardt, Senior Director, Marketing Creative and Production Services, Lilly Marketing Studios – Eli Lilly and Company
Bringing Media In-House: Rick Corteville, Executive Lead, Global Media COE – Lenovo
Inspiring Creative Talent: Chris Hernandez, Art Director – Jones Lang LaSalle (JLL) and Molly Kaye, Senior Director, Creative Studio – Northwestern Mutual
Agile Marketing: Laurie Schiada, AVP Brand Management and Content Development – Humana
Creative Process and Workflow: Kim Edwards, VP, Senior Creative Marketing Manager – Cadence Bank
Getting Started with In-Housing: Eric Smith, Creative Director – Stonyfield

Conference attendees will have the option to join a themed table and have breakfast with peers knowledgeable about and interested in a similar topic starting at 7:30a.m. It will be an informal discussion that allows attendees to network with each other to start the day. To join a table, simply look towards the front of the breakfast room for the tabletop sign with the breakfast theme you would like to attend. You do not need to register or reserve a seat at your desired table in advance of breakfast.

Costa Del Sol E-H (In-Person Only)

8:30am
- 8:35am

WELCOME REMARKS

Marilyn Simeon: Director, Studio Agencies Novo Nordisk

Peter Viento

Director, Head of Creative, Global Marketing Citi

Costa Del Sol A-D (HYBRID)

8:35am
- 9:10am

IN-HOUSE, OUT-HOUSE, THROUGH THE HOUSE - THE NEW AGENCY MODEL

Checking egos at the door, and embracing the one team, one fight mentality to making great work.

Mariota Essery: Executive Creative Director DoorDash

Eli Velez

Managing Director DoorDash

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Costa Del Sol A-D (HYBRID)

9:10am
- 9:45am

MEASURE THE VALUE OF IN-HOUSE RESOURCES TO YOUR ORGANIZATION BEYOND TIME-TO-MARKET DELIVERY

In-House resourcing continues to rise but how do you continue to prove value after the foundation has been set? Especially with regard to in-house media, it is critical to audit channel spend to ensure your media strategy meets KPIs. Boston Scientific’s Britt Wacholz will present the importance of measuring Return on Ad Spend (ROAS) and its effect on resourcing, project prioritization and most importantly, revenue attribution.

Brittney Wacholz: Senior Digital Marketing Analyst Boston Scientific

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Costa Del Sol A-D (HYBRID)

9:45am
- 10:20am

SURVIVE AND THRIVE AS AN IN-HOUSE CREATIVE

In-house creatives face unique challenges. In this session, Michelle Schoening, associate vice president of marketing communications and design, web content and strategy for Navy Federal Credit Union, will dissect common struggles, commiserate together, and (most importantly) change the narrative on the value we bring to an enterprise.

Michelle Schoening: Associate Vice President, Marketing Communications and Design Navy Federal Credit Union

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Costa Del Sol A-D (HYBRID)

10:20am
- 10:40am

COFFEE BREAK

Costa Del Sol Foyer (In-Person Only)

10:40am
- 11:15am

KEEPING THE CREDIT(S) IN-HOUSE

Join creative leaders Todd Miller of The Cooler@Experian and Ellen Utrecht of MikeTeevee as they share how their partnership supports an in-house agency with full funnel creative ownership. Hear about the role of reputation & trust, the importance of agile production and how an evolution mindset can unlock success for ambitious in-house teams looking to level up.

Todd Miller: Chief Creative Director The Cooler @ Experian

Ellen Utrecht

Founder MikeTeeVee

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Costa Del Sol A-D (HYBRID)

11:15am
- 11:50am

INSIGHTS FROM THE CONVERSATION BOARD

The In-House Agency Conference will conclude by reviewing posts made to the Conversation Boards stationed around the conference floor. If you post an in-house marketing challenge or question to the board, our panel of experts will take this time to offer their advice.