Conference Agenda

WELCOME REMARKS

Leah Marshall

Vice President, Digital & Influencer Marketing ANA

NAVIGATING THE ROAD AHEAD: INSIGHTS FROM FORD'S CHIEF FUTURIST

Step into the future with Jennifer Brace, Chief Futurist at Ford Motor Company, as she shares unparalleled insights into preparing for the future. In this session, hear Ford's unique methodology for mapping out different futures and navigating uncertainty to drive innovation in an ever-changing world. Brace will delve into Ford's 2024 Trends Report, looking at how consumers are reprioritizing themselves, exploring the evolving field of AI and discussing ways companies can be better prepared for the future. Don't miss this opportunity to hear from a true visionary preparing the 120-year-old automaker for what lies ahead.

Jen Brace

Chief Futurist Ford Motor Company

HOW HARTBEAT USED COMEDY TO DESTIGMATIZE INTIMATE GROOMING WITH P&G

In this session, hear how Kevin Hart’s global entertainment company Hartbeat brought its unmatched comedy and social expertise to its successful branded content campaign with P&G Venus razors. Hartbeat helped the brand effectively destigmatize the conversation around intimate hair grooming, while at the same time creating laughs and humor around a topic that women rarely talk about. Unique in its creative POV and the inclusive nature of the project, the campaign featured an over 80% black women led production crew and marked Venus’ first foray into branded content. Explore how the campaign prioritized both accessibility and representation by casting deaf comedian Raven Sutton, and hilarious Black female talent Jazmyn W. Learn how social-first comedic and inclusive storytelling can drive real impact and resonance, proven by this campaign’s impact with over hundreds of thousands of engagements and above-norm lifts in brand awareness, affinity and purchase intent. 

Janina Lundy

EVP, Head of Marketing & Brand Strategy Hartbeat

JBL’S INFLUENCE FROM CAMPUS TO SLOPES

From partnering with the Grammy Award-winning pop icon Doja Cat to live-steaming product launches with pro athletes from the snowy slopes of Park City, JBL has always been a vanguard, pushing boundaries with cutting-edge audio products and partnering with like-minded artists and athletes who champion unfiltered expression. In this session, learn how JBL is activating within subcultures from snowboarding communities to college campuses and women’s sports, as well as the impact back to the brand.   

Katie Raymond

Director, Content & Paid Media HARMAN International

LEVEL UP: HARNESSING THE POWER OF GAMING AUDIENCES

This session will demystify the ever-changing gaming landscape including new opportunities for advertisers and brands with one of the most dynamic and lucrative audiences today, gamers. Discover how gaming trends are shaping consumer behavior and how brands can effectively engage their target consumer.  

James Muldrow

Vice President, Product Management Comscore

CONNECTING WITH FEMALE AUDIENCES THROUGH PODCASTS

The rise of women's sports and the growing numbers of female sports fans has become a cultural revolution that is reshaping media and the sports marketing landscape. As podcast consumption continues to surge, the influence wielded by podcast hosts on consumer behavior is undeniable. Discover how brands are tapping the passion and excitement surrounding sports to forge authentic connections with female audiences and consumers in the digital audio space and learn the insights and strategies needed to leverage the influential power of podcasts to connect with these audiences.

Jordan Robinson

Journalist and Co-Host of Queens The Court: A WNBA podcast

CLOSING REMARKS

Leah Marshall

Vice President, Digital & Influencer Marketing ANA

BREAKFAST ROUNDTABLE DISCUSSIONS

On the first full day of the Digital & Social Conference, we’ll be offering 5 themed and hosted breakfast discussions on topics including:

1. Influencer & Creator Marketing
2. Retail Media & Commerce
3. Programmatic & Audience Targeting
4. Social Strategy
5. Content & Creative

Conference attendees will have the option to join a themed table and have breakfast with peers knowledgeable about and interested a similar topic from 7:30am-8am. It will be very informal and allow attendees to connect with other marketers in similar roles. To join a table, simply look towards the front of the breakfast room for the tabletop sign with the breakfast theme you’d like to attend- no need to register in advance.

UNEXPECTED CONSUMER BEHAVIOR IS IMPORTANT FOR YOUR BUSINESS

Consumr.ai and Razorfish will take you on a journey that highlights how observed consumer behavior, while sometimes unexpected, provides real positive business impact.

Aman Khanna

Co-Founder Consumr.ai

SPONSOR OPENING REMARKS

Matt Cleary

US Head of Enterprise Retail TikTok

ANA'S ROADMAP IN THE EVOLVING DIGITAL LANDSCAPE

In an era of rapid digital evolution and a shifting social media landscape, marketers face a myriad of challenges and opportunities that demand a proactive and collaborative response. Digital and social media are poised for disruption. AI, CTV, and social commerce are competing for center stage; the role of marketing leaders has never been more critical. Hear from the ANA’s CEO Bob Liodice as he provides insights into navigating today's dynamic ecosystem. This session will dive into key areas including the disruptive forces of AI, fragmentation in CTV, the impact of retail media networks, maximizing programmatic spend, and the evolving landscape of creator marketing. 

Bob Liodice

CEO ANA

CONFERENCE HOST REMARKS

Temeka Easter Rice

Head of Social Media Vanguard

DOMINO'S BOLD DIGITAL TRANSFORMATION

Join Christopher Thomas-Moore, the Chief Digital Officer at Domino's, as he unveils Domino's digital journey and shares how innovation, customer focus, and data-driven strategies can propel your brand to new heights. Dive deep into Domino's reinvention story, exploring how the brand adapted to evolving customer journeys and seized new digital opportunities. Learn how Domino's loyalty program revolutionized customer engagement to drive downloads through personalized experiences powered by data insights. And hear the innovative ways Domino’s utilizes AI and technology across customer care, content personalization, and its social strategy. Don't miss this chance to uncover the secrets behind Domino's transformative growth and gain insights to lead digital innovation.

Christopher Thomas-Moore

Chief Digital Officer Domino's

KEYNOTE WITH MANSCAPED’S CMO

While digital marketing serves as a phenomenal tool for emerging brands, its performance-based model alone can’t keep up with the ambitions of growing omnichannel businesses. But when exactly is the right time to rebalance your marketing mix and where do you start? Join MANSCAPED’s Chief Marketing Officer, Marcelo Kertész, to hear about the brand’s bold transition from performance marketing powerhouse to brand marketing machine and discover how testing the limits of traditional advertising has led MANSCAPED to rethink its approach to delivering compelling narratives and connecting with consumers.

Marcelo Kertész

Chief Marketing Officer MANSCAPED

HOW EL POLLO LOCO PUTS CREATORS AT THE HEART OF ITS BRAND

In a world where authenticity, entertainment, and creativity reign supreme, El Pollo Loco has embraced a social-first approach to marketing that puts creators at the heart of its brand narrative. Recognizing the immense influence of content creators, El Pollo Loco has made creator collaboration a cornerstone of its marketing strategy. In this session, discover how El Pollo Loco put in place a marketing plan that serves as the bedrock of their strategy and allows for nimbleness that’s earned them creator partnerships that have gained national media attention. Learn how El Pollo Loco’s marketing team invests in relationship-building versus transitional deals with creators, and how they leverage the creative talents of influencers to authentically connect with their audience. Explore real-world examples of how these collaborations drive meaningful engagement, cultivate brand affinity, and propel El Pollo Loco to the forefront of the competitive restaurant industry.

Gabe Alonso

Vice President, Integrated Marketing & Experiences El Pollo Loco

NAVIGATING COMMERCE DISRUPTION: UNLEASHING OPPORTUNITIES FOR MARKETERS

In today’s interconnected digital landscape, commerce threads its way through our daily experiences. China in particular has been relentless in its pursuit of innovation, continuously disrupting and reshaping the commerce landscape. In this enlightening session, Jason “Retailgeek” Goldberg, Chief Commerce Strategy Officer at Publicis Groupe, will delve into the intricacies of the new consumer journey. He’ll explore how every industry vertical grapples with the impact of distributed commerce, a force that demands adaptability and savvy. As executive chairman of the board of directors at shop.org and a trusted advisor to leading retailers nationwide, Jason brings unparalleled insights to the table. Join us as we unravel the disruptive forces shaping commerce and uncover the untapped opportunities for marketers.  

Jason Goldberg

Chief Commerce Strategy Officer Publicis Groupe

ROBLOX TOUCHDOWN: HOW NICKELODEON & GAMEFAM IGNITE FANDOM WHERE GEN Z & ALPHA HANG OUT

With young generations turning to new methods of entertainment consumption, the NFL turned to Nickelodeon and Gamefam to answer the question: how can we capture the attention of the next generation of football fans? Teaming up, the trio partnered to celebrate the NFL Nickmas game and Super Bowl LVIII in what would become the #1 brand event on Roblox. In this session with Nickelodeon and Gamefam, learn what it takes to add a metaverse strategy to reach the next generation of consumers, how to deliver measurable brand ROI through the biggest Roblox activations and what’s to come for Nickelodeon’s SpongeBob and Ninja Turtles properties on Roblox.

Rebecca Blumberg

Senior Vice President, Nickelodeon Paramount

CREATOR TO COMMERCE

TikTok drives product discovery and that is now showing up everywhere – online, in-store, and on TikTok itself. Compelling, objective-focused creative is key to our platform's success. Join us to learn from top retail leaders on how they have developed a creator-first approach that drives online and offline sales and take away actionable insights to unlock the full potential of your omnichannel strategies.

Matt Cleary

US Head of Enterprise Retail TikTok

CRAFTING IMPACTFUL SPONSORSHIPS: A DATA-DRIVEN APPROACH

Discover how New York Life strategically connects with their audience through sports sponsorships. In an engaging content series, they delve into the personal stories of retiring coaches and players, creating a cross-platform narrative that resonates with fans. But it goes beyond storytelling. New York Life’s data-driven approach leverages audience segmentation and precise targeting for maximum relevancy. Anchored in a comprehensive four-part measurement framework, they quantify shifts in brand perception across dimensions like media mix modeling, rigorous test-and-control methodologies, and attitudinal consumer research. Join us on this journey at the intersection of storytelling, data, and measurement—a path New York Life has expertly navigated to elevate their brand impact.  

Amy Hu

CMO New York Life

NAVIGATING THE FUTURE: PFIZER’S INNOVATIVE APPROACH TO PERFORMANCE MEDIA

In this session, we’ll learn how Pfizer leverages their in-house talent alongside the specialized skills of their agencies, resulting in a powerful hybrid model to transform their approach. This results-focused model maximizes efficiency and effectiveness across digital channels. We’ll learn how Pfizer tackles the challenges posed by third-party cookie deprecation, while ensuring precision targeting and comprehensive measurement. You’ll come away with an understanding of actionable strategies that drive success in the competitive healthcare industry.

Joshua Palau

VP, Performance Media & Activation Pfizer

NATIONAL GEOGRAPHIC- THE ORIGINAL SOCIAL STORYTELLER FOR FANS & BRANDS

For over a century, National Geographic has transported and unleashed the explorer in all of us through the lenses of the planet’s best explorers and photographers. From travel & adventure, science & innovation, environment, culture, and much more, Nat Geo’s storytelling stretches across genres and inspires a global audience. What you might not know is that Nat Geo’s influence extends to being the #1 brand on Instagram with 380M+ followers across all Instagram accounts and 805M+ fans across all platforms worldwide. In this session, world-renowned photographer and Emmy-nominated director Keith Ladzinski and VP of Social Media, Tulani André, will explore the powerful opportunity for brands to authentically be part of this storytelling.

Tulani André

Vice President of Social Media National Geographic

DRIVING SALES & TRAFFIC THROUGH GUERRILLA TECHNIQUES

Learn how the San Francisco Ballet embraced creativity and resourcefulness with a combination of AI-generated content and strategic media placements that amplified reach and effectiveness, enabling the non-profit arts organization to achieve remarkable results on a small budget. Through careful planning and innovative execution, the campaign not only drove immediate outcomes such as increased ticket sales but also generated long-term benefits such as heightened brand awareness and engagement, positioning the Ballet for sustained success in the competitive culture and entertainment landscape.  

Lisa Poppen

Chief Marketing Officer San Francisco Ballet

CLOSING REMARKS

Temeka Easter Rice

Head of Social Media Vanguard

Enjoy panoramic views of the L.A. skyline, open bar, and passed hors d'oeuvres poolside.

HOW EMOTION DRIVES AD PERFORMANCE ON CTV

New approaches to contextual advertising are changing the ways brands can target at scale on connected TV. Today, emotions are being looked at as an avenue to better connect with audiences and meet viewers where they are on the largest screen in the home. Hear from Wurl's VP, Business Development – Agencies & Brands, Pete Crofut, in this session on how emotions-based contextual targeting is driving full-funnel performance for brands. Pete will dive into real-world use cases that look at how emotional targeting has boosted KPIs for advertisers, from aided brand awareness and brand favorability, to incremental in-store visits and sales.

Peter Crofut

Vice President, Business Development Wurl

WELCOME REMARKS

Temeka Easter Rice

Head of Social Media Vanguard

PRECISION MEDIA & DATA COLLECTION STRATEGIES FOR A POST-COOKIE WORLD

Join Molson Coors for a session dedicated to exploring the evolving landscape of precision media and data collection in the wake of impending cookie deprecation. As digital advertising undergoes seismic shifts, brands are tasked with reimagining their strategies to adapt to a cookieless future. In this session, learn how brands can leverage precision media techniques and innovative data collection methods to maintain effectiveness and relevance in a rapidly changing digital ecosystem. Discover actionable strategies for reaching and engaging audiences with precision and impact, even as traditional tracking methods become obsolete. From leveraging first-party data and contextual targeting to embracing emerging technologies like AI and machine learning, learn how Molson Coors is staying ahead of the curve and driving meaningful connections with consumers. Gain valuable insights into the challenges and opportunities presented by the cookieless future, and leave equipped with practical strategies to future-proof your digital advertising efforts. 

Anna Johnson

Director, Precision Media and Marketing Analytics Molson Coors

AI REGULATION AND ADVERTISING PRIVACY IN THE DIGITAL AGE

As AI reshapes the landscape of digital advertising, understanding the legal intricacies of regulation and advertising privacy laws is paramount. This session will delve into current and upcoming regulations affecting AI applications in advertising, privacy, data protection, and consumer rights. Learn how advertisers can navigate these complex areas while still harnessing their power. 

Jennifer Mitchell

Partner BakerHostetler

BABYLIST: FROM BABY REGISTRY TO $400M EMPIRE

In this session, discover how Babylist, the trusted platform for millions of growing families, transformed into a profitable media, commerce and health giant through a tech-driven growth strategy. Explore their diversified revenue streams including affiliate marketing, advertising, showroom placements, and exclusive partnerships. Learn how influencers ranging from celebrities to contextually-relevant creators fueled their meteoric rise. Uncover how all of the above have driven their exponential growth trajectory and apply similar principles to your marketing strategies. Don't miss these key insights on charting a course for tech-driven growth.

Liz Primm

VP, Strategic Partnerships Babylist

RELATIONSHIPS AT THE HEART OF DIGITAL MARKETING

From product launches to brand ambassadors and social content, learn how investing in authentic relationships with creators and fans drives brand love and cultural relevance.

Brian Salzman

Founder, CEO RQ

UNLOCK BILLIONS IN PROGRAMMATIC MEDIA EFFICIENCY

In December 2023, the ANA released a landmark study on programmatic advertising. Using data from 21 brands with a total ad spend of $123 million, it found that only 36 cents of every dollar that enters a DSP effectively reaches the consumer. That means $22 billion in efficiency gains are available to client-side marketers. This session will discuss the recommended action steps marketers can take to help optimize their investment in programmatic media including the optimal number of websites for a campaign, direct supply chain contracts, the benefits of inclusion lists, the prioritization of ad quality over cost, SSP optimization, and more. And you’ll learn 12 specific steps you can take for substantial efficiency gains in programmatic advertising.

Sherine Ebadi

Managing Director, Forensic Investigations and Intelligence Kroll

CLOSING REMARKS

Temeka Easter Rice

Head of Social Media Vanguard