2021 ANA Brand Activation & Creativity Conference: An In-Person and Virtual Event

Thank You

Thank you to everyone who attended the 2021 ANA Brand Activation & Creativity Conference!

Videos and Presentations

All available conference presentations and videos can be accessed through the Agenda.

The 2021 ANA Brand Activation & Creativity Conference In Two Minutes

Relive the best of this year's conference in this brief overview.

Highlighted speakers include:

Fernando Arriola, VP of Fan & Brand Development, Chicago Bears Football Club
Fernando Herrera, Vice President of Imaginarium & Marketing, Sun-Maid Growers of California
Penny Wise, President and Managing Director and USAC Brand Leader, 3M Canada +
And more.

The third in a year-long series covering the most important brand activation disciplines, the 2021 ANA Brand Activation & Creativity Conference, presented by TikTok, highlighted brands that have cracked the code on developing The Big Idea and leveraging it with creative and innovative brand activation strategies to drive growth. Creativity and innovation were front and center, delivering real insights on how to be more creative, develop more creative ideas, and drive innovation.

Relive the conversation at #ANAactivate

Co-Chair:
Dee Hall
Executive General Manager
Advantage Solutions

Co-Chair:
Bruce Kalfus
Sr. Director, ESPN Sports Marketing
ESPN

Co-Chair:
David Saalfrank
President
Eventive Marketing

Co-Chair:
Amy Spiridakis
VP, Marketing
Target

Kamau Akabueze

Head of Creative

Engine Shop

Brad Alperin

SVP, Integrated Strategy Lead

dentsu

Fernando Arriola

VP of Fan & Brand Development

Chicago Bears Football Club

Carisa Barreca

Facilitator and Actor

Second City

Laura Brewick

Senior Vice President, Serta Brand Marketing

Serta Simmons Bedding

Jen Burkey

Lead Creative Strategist

TikTok

Carol Cone

Founder and CEO

Carol Cone ON PURPOSE

Sarah Cucchiara

Senior Vice President of Channel Marketing

BrandMuscle

Karla Evans-Davis

Vice President, Integrated Marketing & Media

Ulta Beauty

James Gregson

Creative Director, Americas

The LEGO Group

Adam Grow

Chief Operating Officer

KORE Software

Jami Guthrie

Vice President, Consumer Insights

McDonald’s

Fernando Herrera

CPG Marketing Executive

Aaron Horowitz

Co-Founder & Chief Executive Officer

Sproutel

Butch Jerinic

Lead Facilitator

Second City

Sayjal Joshi

Facilitator and Actor

Second City

Mike Kaufman

Senior Vice President, Brand & Media

ANA

Bob Liodice

Chief Executive Officer

ANA

Darick Maasen

Associate Creative Director

Blue Chip

Borja Manso Salinas

Vice President, Marketing, Heineken Brand

Heineken USA

Stacy Martinet

Vice President, Marketing Strategy and Communications

Adobe

Ericka Podesta McCoy

Chief Marketing Officer

Resonate

Garrett McGuire

Director of Retail Marketing

Merrell

Andrew McKechnie

CCO, In-House Agency Builder

Formerly Verizon, Apple

Sarah O'Grady

Vice President, Brand Marketing

Valassis, A Vericast Business

Robert Pasin

Chief Wagon Officer

Radio Flyer

E. J. Schultz

News Editor

Ad Age

Jon Sullivan

Director, Corporate Communications

Aflac

Scott Tilton

Co-Founder & CEO

Hookit

Tania Wendt

SVP, Engagement & Strategy

The Marketing Store

Penny Wise

President and Managing Director and USAC Brand Leader

3M Canada +

Brand Activation Toolkit

Take advantage of customizable tools, templates, and resources designed to help marketers complete projects more efficiently and effectively in this toolkit, which brings together key tools and templates from across the brand activation disciplines.

ANA Brand Activation Practice

Explore the wealth of ANA content to help you stay ahead of the latest trends in brand activation.

REGGIE
Awards

Check out the winners of this year's REGGIE Awards and get your campaigns ready for next year.

Brand Activations That Drive Results

This workshop focuses on some of the most essential and effective methods of bringing your brand to life and delighting your consumers. You'll learn the core principles of each discipline and best practices for implementing an activation plan in your business.