Innovative. Disruptive. Impactful.
Since 1983, the REGGIE Awards have been the premier industry awards program recognizing the best brand activation marketing campaigns activated by brands and agencies. The name – REGGIE – was originally chosen because it symbolizes results by "making the cash register ring" with consumers. The Super REGGIE recognizes the highest level of achievement and is awarded to the "best-in-class" from the Gold category winners. It is the most honored award in the Brand Activation industry, recognized as the crème de la crème in the marketing world.
More than 300 judges — industry experts at director/VP level or higher — scored each entry based on the following criteria:
- Is the strategy in line with the insights and goals?
- What is the level of concept originality?
- How well were the elements integrated and activation executed?
- How strong were the results, and did they achieve business objectives? (volume/share/profit)
- How well did the activation build the brand and align with the overall brand?
Discover the Secrets to Reaching the Winners’ Circle
Explore ANA’s Judges’ Journals — a series of Q&A sessions with leading industry executives serving on the 2024 ANA Award juries. Gain valuable insights as judges share what they look for and what sets an entry apart from good to award-worthy.
Recognizing the Best in Brand Activation
Winners of the 2024 REGGIE Awards.
The REGGIE Awards Celebration took place on April 16, 2024 in Carlsbad, CA, on the second evening of the 2024 ANA Brand Masters Conference.
The 41st annual awards ceremony honored Gold, Silver, and Bronze winners in 27 different categories. The event culminated with the SUPER REGGIE Award announcement, honoring eBay and EssenceMediacom for their “Twiggy Full Circle” Campaign.
The REGGIE Awards is an exciting event to recognize individuals and organizations that have achieved outstanding success.
Featured 2024 REGGIE Award Winners
Twiggy Full Circle
Super REGGIE Award
eBay and EssenceMediacom
Break Into Something Good
Gold - Entertainment Marketing category
PopCorners - PepsiCo Foods N.A. and D3
Bobblehead YOU! Tour
Gold - Customer Engagement Marketing category
State Farm and Infinity Marketing Team
Break Into Something Good
Gold - Age-Targeted Marketing category
Dove - Unilever and Arc Worldwide
Learn From the Best
Award-winning work can yield inspiration, insight, and best practices – key ingredients for marketers' personal and professional growth. Learn more about how REGGIE Award winners are driving growth with innovative brand activation marketing campaigns through the case studies below.