Thank you to everyone who attended the 2021 ANA Advertising Financial Management Conference!

All available conference presentations and videos can be accessed through the Agenda.

Mark your calendars for the 2021 ANA Masters of Marketing Conference this October 5-8!

Relive the best of this year's conference with this brief overview.

Highlighted speakers include:

• Alexandra Morehouse, CMO, Banner Health
• Ivan Pollard, Recently, Global Chief Marketing Officer, General Mills, Inc.
• Simona Rabsatt Butler, Senior Director Global Sourcing, Visa, Inc.
• And more.

The annual ANA Advertising Financial Management Conference is one of the ANA's most dynamic conferences, with a long history and a loyal following. It brings together top client-side marketing procurement and finance professionals with advertising agency chief financial and revenue officers and other key industry stakeholders.

The Advertising Financial Management Conference is the only marketing procurement and advertising financial management event of its kind. The conference provides perspective on delivering greater value to organizations with a focus on efficiencies, cost savings, driving ROI, and more. The ANA Advertising Financial Management Conference provides the forum to discuss the industry's most important and pressing marketing procurement and agency finance issues to help marketers drive business growth.

The Advertising Financial Management Conference is registered as a sponsor of continuing education with both the Institute for Supply Management and the National Association of State Boards of Accountancy. This program offers CPE credits for in-person (group live) and virtual (group internet based) attendance. Please refer to the CPE Information page for additional information.

Relive the conversation at #ANAAFM

This recently updated list of certified diverse suppliers for marketing and advertising helps you use women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability-owned, and small businesses as suppliers.

The ANA Advertising Financial Management Committee explores efficiencies, cost savings, return on investment, and bringing better value to members' organizations. 

The agency search and selection process takes a lot of planning, meeting time, and strategic focus. With guidance for that process becoming increasingly important, this four-part playbook covers all the stages of the agency search and selection process, including how it should be handled during times of national crisis such as a pandemic.

A supplier diversity program is a proactive business program that encourages the use of women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability-owned, and small businesses as suppliers. The Growth of Supplier Diversity, based on both quantitative and qualitative research, provides a deep dive into supplier diversity in marketing and advertising, covering benefits, challenges, spend, goals, and measurement.

Results from a recent ANA initiated survey and highlighted in this report are clear: payment term changes, notably extended terms — which have been most noted with agency fees, research, and production — are reflective of a broader trend.