ANA’s signature data hygiene service can help you save money and more effectively reach your audiences.
Honoring consumer choice has never been more important. Did you know that the U.S. Postal Service just announced another postage hike? This is a 32 percent increase in rates since 2019. Now is the time to implement cost-saving measures to ensure your target lists are clean and that you are properly utilizing scarce resources.
Additionally, with a rise in state privacy bills that seek to curtail data sharing, and with consumers focused on businesses which follow sustainability practices (like data hygiene), using a consumer choice tool can help build trust in the marketing process. We have a solution used by hundreds of the best marketers: DMAchoice.org
DMAchoice is the trusted consumer name-removal service that is a best practice in the industry. Companies can save thousands of dollars in postage by removing certain groups from prospect promotional mailings:
- The deceased
- Those who need extra care with their mailings (individuals with memory issues or other health-related challenges) as submitted by caretakers and family members
- Individuals who seek to be opted out of mail due to their concerns with environmental impact or another valid reason.
Do the Right Thing:
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Annual Pricing Information
Product | ANA Member | Nonmember |
DMAchoice mailers (brands and nonprofits) |
$2,850 | $5,700 |
DMAchoice service providers |
$2,850 - $28,500 depending on size of mailing list |
$5,700 - $57,000 depending on size of mailing list |
Deceased Do Not Contact List end users |
$1,045 | $1,045 |
Deceased Do Not Contact List service providers |
$1,375 | $1,375 |
Pennsylvania Do Not Call List | $595 | $595 |
Wyoming Do Not Call List | $565 | $565 | Email Opt-Out List | $2,000 - $5,400 depending on frequency of updates |
$2,000 - $5,400 depending on frequency of updates |