Content Marketing
Content marketing is defined as the discipline of creating content, on behalf of a brand, designed with the specific strategy of influencing the intended target audience in order to drive quantifiable profitable results. As a cornerstone in brand activation, content marketing encompasses the strategic use of content, regardless of source or placement, which helps to advance the strategic initiatives and the brand or product and helps to drive the engagement of the target audience.
Below are resources that will help to focus on strategic content marketing best practices that engage, entertain and are relevant to core audiences while delivering on desired key performance indicators.
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