4A’s and the ANA Create Cross-Industry Task Force to Establish Best Practices in Transparency
Task Force Comprised of Agency Heads and Senior Marketers
NEW YORK (April 24, 2015) – The 4A’s (American Association of Advertising Agencies) and the ANA (Association of National Advertisers) are taking decisive action to address concerns about media transparency. Bringing together industry leaders from the marketer and agency communities, the task force’s goals are to identify material issues and to address them with constructive dialogue and pragmatic courses of action.
The Task Force will be co-chaired by the Chief Executive Officers’ from the 4A’s, Nancy Hill and from the ANA, Bob Liodice. They will be joined on the task force by a distinguished group of industry executives:
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Commenting on the formation of the Task Force, 4A’s CEO, Nancy Hill said ““The Task Force has a very important focus – to ensure that the long standing partnership between clients and agencies is grounded in trust and understanding. The issues that we face can be solved and together we are committed to establishing a framework that will ensure that trusted partnership continues”.
The ANA’s CEO Bob Liodice added; “We are genuinely pleased that the leaders of our industry recognize that transparency concerns – real and perceived -- need to be addressed and mitigated. Media transactions have become increasingly complex and our priorities must include recommended practices that enhance the understanding of the transaction processes.”
This esteemed group will begin its important work in early May and will report back to the industry later this year.
About the ANA
The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.
About the 4A’s
The 4A’s is the catalyst for bringing together the right people in the right place at the right time to address the advertising industry’s most critical business issues. We provide leadership, advocacy, guidance and community to our members and the industry at large, with proprietary access to the people, information and tools needed to make smarter management decisions. Its mission is the help agencies become more successful.